Neon is expected — the question is how you use it
Every gaming brand reaches for electric purple, toxic green, or hot pink, which means neon alone is no longer a differentiator. The brands that stand out are the ones that use neon strategically: one or two high-chroma accent colors against a palette that has actual depth and range. Neon After Dark is useful because it includes both the expected vivid tones — fuchsia, aqua, lime — and the darker supporting cast that gives those accents room to breathe. When your brand guidelines include only the neon hits without defining the neutral and dark layers, every designer fills in the gaps differently and the brand fragments within months.