462 colors
Red family
Crimson, ruby, and merlot shades for editorial warmth, campaigns, and bold contrast.
Campaign accentsEditorial warmthBeauty and food brands
Related collections
Family directory
Color families: 9 hue groups with hex codes
Every archive color is filed into one of 9 families by its HSL hue angle. Each row shows the hue range and one mid shade per hue root — tap a swatch to copy it.
Color families chart
588 colors
Orange family
Coral, apricot, and ember tones for warmth, hospitality, and sunlit product surfaces.
Travel and lifestyleWarm product surfacesHospitality brands
Related collections
448 colors
Yellow family
Saffron, amber, canary, and citrine tones for optimistic surfaces, highlights, and soft contrast.
Highlight systemsEditorial warmthOptimistic interfaces
Related collections
448 colors
Lime family
Olive and lime tones for freshness, sport energy, and sharp contrast in curated systems.
Wellness accentsSport and movementFresh organic brands
Related collections
784 colors
Green family
Moss, leaf, emerald, and mint tones for natural systems, wellness brands, and grounded UI.
Wellness brandsEnvironmental campaignsGrounded interface systems
Related collections
574 colors
Teal family
Jade, teal, lagoon, cyan, and aqua shades for coastal, health, and product clarity.
Coastal product brandsCalm dashboardsHealth and wellness UI
Related collections
910 colors
Blue family
Azure, sapphire, cobalt, and indigo shades for interface systems, trust, and technical products.
SaaS and product UITrust-driven brandsTechnical landing pages
Related collections
448 colors
Purple family
Violet, orchid, plum, and mulberry tones for creative, cultural, and nocturne palettes.
Creative brandsLaunch pagesAtmospheric dark interfaces
Related collections
784 colors
Pink family
Magenta, fuchsia, peony, rose, and blush tones for campaign energy and expressive brand surfaces.
Beauty and cultureCampaign systemsExpressive social surfaces
Related collections