Archive count
462
Colors currently classified under the red family.
Red family
Red Family
The red family holds ColorArchive's warmest expressive tones, spanning pale blushes through deep merlots. Use this lane when the palette needs urgency, appetite, romance, or dramatic contrast.
Representative shades — light, mid, deep
One row per hue root. Tap a swatch to copy its hex, or ↗ to open the color.
Also filed under this family by their nominal hue: 14 neutral grays, left out here.
Campaign accentsEditorial warmthBeauty and food brands
Related collections
24
Editorial collections with at least one strong red anchor.
Export formats
7+
CSS, Tailwind, Figma JSON, SCSS, Style Dictionary, Procreate, and more. Free accounts get a few exports a day; Pro removes the daily cap.
Recommended upgrade path
1. Start in the archive
Browse the strongest red lane in search or dense view, then save the colors that feel closest to your project.
2. Move into a collection
Global Celebration Red is the cleanest editorial collection to prove this family in a more intentional 5-color set.
3. Upgrade to Pro
Pro removes the daily export cap on every token format, so a family direction can go straight into production without rationing.
Cultural significance
Red is among the oldest pigments in human history, found in 40,000-year-old cave paintings. In China, red (hong) symbolizes luck, prosperity, and celebration — it dominates weddings, New Year, and festival décor. In Japan, red (aka) appears in torii gates, daruma dolls, and the national flag as a symbol of vitality and the sun. Western traditions associate red with passion, danger, and power — from Roman generals' cloaks to modern-day stop signs. In Indian culture, red signifies marriage, fertility, and devotion, worn as vermillion (sindoor) and bridal saris.
Japanese · 日本語
赤は人類最古の顔料のひとつで、4万年前の洞窟壁画にも見られます。中国では「紅」は幸運・繁栄・祝賀の象徴で、結婚式や春節の装飾に多用されます。日本では鳥居、だるま、国旗に赤が使われ、活力と太陽の象徴です。西洋では情熱・危険・権力を表し、ローマ将軍のマントから現代の停止標識まで続いています。インド文化では赤は婚姻・豊穣・献身を象徴し、シンドゥールや花嫁のサリーに使われます。
Featured archive colors
A first pass through the red lane. Open any swatch for full relationships and exports.
Merlot Bloom Clear
#E3A1AC
H 350 · S 54% · L 76%
Merlot Core Vivid
#D5203E
H 350 · S 74% · L 48%
Merlot Shadow Clear
#6E212E
H 350 · S 54% · L 28%
Crimson Bloom Clear
#E3A1A1
H 0 · S 54% · L 76%
Crimson Core Vivid
#D52020
H 0 · S 74% · L 48%
Crimson Shadow Clear
#6E2121
H 0 · S 54% · L 28%
Scarlet Bloom Clear
#E3A6A1
H 5 · S 54% · L 76%
Scarlet Core Vivid
#D52F20
H 5 · S 74% · L 48%
Scarlet Shadow Clear
#6E2721
H 5 · S 54% · L 28%
Ruby Bloom Clear
#E3ACA1
H 10 · S 54% · L 76%
Ruby Core Vivid
#D53E20
H 10 · S 74% · L 48%
Ruby Shadow Clear
#6E2E21
H 10 · S 54% · L 28%
Best matching collections
Global Celebration Red
Red as celebration — the palette of Chinese New Year, South Asian weddings, and global festivity — deep vermilion, gold, and rich accent.
Quiet Luxury
Soft neutrals and muted warm surfaces for editorial, beauty, and premium product work.
Sunset Boulevard
Warm oranges, pink-golds, and sunset gradient tones for lifestyle, travel, and campaign work.
Monochrome Studio
Pure grayscale with micro-warm and micro-cool shifts for editorial, typography, and minimal UI.
Terracotta Loft
Warm clay, rust, and fired earth tones for interior design, architecture, and artisan lifestyle brands.
Terracotta Fired
Warm ember, coral, and amber tones reminiscent of kiln-fired clay — for artisan goods, handmade ceramics, boutique hospitality, and earthy lifestyle brands.