Famous Brand Color Palettes

#10A37F

Off-white, charcoal, and a green from ChatGPT's 2023 interface.

#0088FF

Stark monochrome, one iconic blue accent.

#4285F4

Three primaries and a green on white — Google's playful four-color sequence.

#D97757

Off-white on warm cream — the color of a research lab that values craft over flash.

#F25022

Four product squares, four pillars of the Microsoft universe.

#5865F2

Blurple, the color of online community.

#000000

From sky blue to absolute black — a rebrand in pure contrast.

#F58529

A four-stop gradient is the brand — purple to magenta to orange to yellow.

#25F4EE

A black canvas with a chromatic-aberration flicker — cyan and magenta.

#FF4500

Reddit's orangered — the same name as the CSS color keyword orangered (#FF4500).

#E60023

A single saturated red that doubles as a verb.

#000000

A grayscale workspace where content provides the color.

#5E6AD2

Indigo on near-black — the color of focused, modern engineering tools.

#4A154B

An eight-color logo, distilled from a hashtag.

#181717

The Octocat is grayscale; the system colors carry semantic meaning.

#000000

Black, white, and the negative space between — a deployment platform aesthetic.

#3ECF8E

A signature emerald that says 'open-source, technical, alive'.

#F38020

Orange like the internet's safety vest — fast, visible, slightly punk.

#FFD21E

Yellow with a hugging emoji — a friendly brand for machine learning.

#A259FF

The five-color logo is itself the brand system.

#FA0F00

Adobe red — the identity color behind the company's 'A' logo.

#00C4CC

A four-color logo that recolors itself across every campaign.

#4353FF

Blue-violet tech that signals visual web-building, not no-code.

#0099FF

Pure black on white with a sky-blue accent — Bauhaus minimalism for design tools.

#1DB954

One unmistakable green, used everywhere.

#E50914

One red against pure black — the color of cinema in the dark.

#01153E

A near-black navy, a white arc and, since 2024, a teal called Aurora.

#003791

Four shapes, four hues — the PlayStation controller's button colors.

#E60012

One red wordmark — Kyoto-disciplined, family-friendly, 130+ years old.

#FF5A5F

Rausch — the red that became an Airbnb brand asset.

#F40009

The original heritage red.

#006241

Siren Green — the color of premium coffee since 1971.

#FFC72C

Yellow on red — appetite, energy, and the golden arches.

#000000

Black on white. The Swoosh does the rest.

#000000

Pure black-and-white striped retail — an achromatic stage for other brands' colors.

#D1141A

True red against off-white — the color of premium athleisure.

#0061AC

Blue-violet sky over the Fitz Roy silhouette — the color of outdoor environmentalism.

#F8D6CD

A soft baby pink beside a stark black wordmark.

#5C2E1F

Amber-glass brown on cream — the colors of Aesop's bottles and labels.

#FF0000

Pure red on white — Japanese retail discipline applied to clothing identity.

#635BFF

Indigo over a near-black background, with gradients across its marketing.

#07C160

WeChat Green — Tencent's messaging app, in one hue.

#25F4EE

China's TikTok — chromatic-aberration cyan + magenta on black.

#FF2442

Little Red Book — one flat red, from the app icon to every campaign.

#FB7299

B 站 pink — a warm pink tied to Bilibili's ACG community.

#0084FF

Q&A platform blue — a calm azure for a knowledge community.

#E1251B

JD red — the color of a Chinese direct-retail platform.

#FF4400

Taobao orange — a Chinese marketplace painted in fresh citrus.

#FFC300

Yellow scooter helmets — the color of Chinese delivery infrastructure.

#FF7733

Didi orange — China's super-app for mobility, anchored on a single saturated hue.

#1677FF

Alipay blue — the color of payment trust for over a billion users.