Famous Brand Color Palettes

WeChat Green — China's most-used app, in one hue.

China's TikTok — chromatic-aberration cyan + magenta on black.

Little Red Book — pure red, the most decisive brand in Chinese social commerce.

B 站 pink — the color of Chinese youth culture and ACG community.

Q&A platform blue — the China internet's de facto knowledge color.

JD red — the color of China's largest direct-retail platform.

Taobao orange — China's largest marketplace, painted in fresh-citrus.

Yellow scooter helmets — the color of Chinese delivery infrastructure.

Didi orange — China's super-app for mobility, anchored on a single saturated hue.

Alipay blue — the color of payment trust for over a billion users.

Rausch — the Airbnb-only red that became a brand asset.

The original heritage red.

Siren Green — the color of premium coffee since 1971.

Yellow on red — appetite, energy, and the most-recognized arches in the world.

Black on white. The Swoosh does the rest.

Pure black-and-white striped retail — the most disciplined identity in beauty.

Coral-red against off-white — the color of premium athleisure.

Blue-violet sky over the Fitz Roy silhouette — the color of outdoor environmentalism.

Millennial pink before millennial pink had a name.

Apothecary brown on cream — the most-imitated luxury skincare aesthetic.

Pure red on white — Japanese retail discipline applied to clothing identity.

The five-color logo is itself the brand system.

The red 'A' that defined 40 years of creative software.

A four-color logo that recolors itself across every campaign.

Blue-violet tech that signals visual web-building, not no-code.

Pure black on white with a sky-blue accent — Bauhaus minimalism for design tools.

The Octocat is grayscale; the system colors carry semantic meaning.

Black, white, and the negative space between — a deployment platform aesthetic.

A signature emerald that says 'open-source, technical, alive'.

Orange like the internet's safety vest — fast, visible, slightly punk.

Yellow with a hugging emoji — the friendliest brand in machine learning.

Indigo over a near-black background — the new default for fintech.

One unmistakable green, used everywhere.

One red against pure black — the color of cinema in the dark.

Deep navy with a single arc-curve wordmark — streaming gravitas.

Four shapes, four hues — the most enduring gamepad identity in console history.

One red wordmark — Kyoto-disciplined, family-friendly, 130+ years old.

A grayscale workspace where content provides the color.

Indigo on near-black — the color of focused, modern engineering tools.

An eight-color logo, distilled from a hashtag.

Blurple, the color of online community.

From sky blue to absolute black — a rebrand in pure contrast.

A four-stop gradient is the brand — purple to magenta to orange to yellow.

A black canvas with a chromatic-aberration flicker — cyan and magenta.

Reddit Orangered — a hue named after the brand itself.

A single saturated red that doubles as a verb.

Stark monochrome, one iconic blue accent.

Four primary hues, no shades — pure, optimistic, and global.

Four product squares, four pillars of the Microsoft universe.

Off-white on warm cream — the color of a research lab that values craft over flash.

Off-white, charcoal, and a single signature green for the most-talked-about AI brand.