Design Tools
Webflow Color Palette
Blue-violet tech that signals visual web-building, not no-code.
Webflow's #4353FF blue-violet sits in the same modern-tech zone as Stripe and Linear, but pushed slightly toward purple to differentiate from its competitor stack. The positioning is deliberate: Webflow targets professional designers and developers, not the broader 'no-code' market, and the brand color is calibrated to feel serious rather than playful.
The palette
Copy as CSS
:root {
--webflow-blue: #4353ff;
--charcoal: #1d1f26;
--white: #ffffff;
}Source: https://webflow.com/brand · As of 2026-05-03 · This page is an unofficial reference. Color values are factual sRGB hex codes and not subject to copyright; the Webflow name and any associated marks belong to their owner. Use support to request removal.