China Internet
Zhihu 知乎 Color Palette
Q&A platform blue — the China internet's de facto knowledge color.
Zhihu chose its #0084FF azure to signal 'professional, calm, knowledge-led' — a deliberate departure from the warmer reds that dominate Chinese consumer apps. The platform's logo, primary buttons, and upvote arrows all use the same value, giving the product a distinctly clinical, encyclopedic feel that mirrors its positioning as China's answer to Quora.
The palette
Copy as CSS
:root {
--zhihu-blue: #0084ff;
--white: #ffffff;
--body-text: #1a1a1a;
}Source: https://www.zhihu.com/ · As of 2026-05-03 · This page is an unofficial reference. Color values are factual sRGB hex codes and not subject to copyright; the Zhihu 知乎 name and any associated marks belong to their owner. Use support to request removal.
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