Zhihu 知乎 Color Palette

Select any value to copy it.

• Zhihu Blue

  Primary

  #0084FFrgb(0, 132, 255)hsl(209, 100%, 50%)

  Closest in ArchiveSapphire Radiant Pure
  Closest in Archive: Sapphire Radiant Pure

• White

  Neutral

  #FFFFFFrgb(255, 255, 255)hsl(0, 0%, 100%)

  Closest in ArchiveWarm Gray Veil
  Closest in Archive: Warm Gray Veil

• Body Text

  Neutral

  #1A1A1Argb(26, 26, 26)hsl(0, 0%, 10%)

  Closest in ArchiveTrue Gray Ink
  Closest in Archive: True Gray Ink

Can it carry text? (WCAG contrast)

Each color as text on white and on black. AA means body text passes. Select a ratio to open the pair in the contrast checker.

• Zhihu BlueAaon white3.66:1Large text onlyZhihu Blue: Open in contrast checkerAaon black5.74:1AAZhihu Blue: Open in contrast checker
• WhiteAaon white1.00:1Not for textWhite: Open in contrast checkerAaon black21.00:1AAWhite: Open in contrast checker
• Body TextAaon white17.40:1AABody Text: Open in contrast checkerAaon black1.21:1Not for textBody Text: Open in contrast checker

About this palette

Zhihu chose its #0084FF azure to signal 'professional, calm, knowledge-led'. The platform's logo, primary buttons, and upvote arrows all use the same value, giving the product a distinctly clinical, encyclopedic feel that mirrors its positioning as China's answer to Quora.

Copy as code

Every token name carries the brand, so two brands can share one stylesheet.

:root {
  --zhihu-blue: #0084ff;
  --zhihu-white: #ffffff;
  --zhihu-body-text: #1a1a1a;
}

@theme {
  --color-zhihu-blue: #0084ff;
  --color-zhihu-white: #ffffff;
  --color-zhihu-body-text: #1a1a1a;
}

module.exports = {
  theme: {
    extend: {
      colors: {
        "zhihu-blue": "#0084ff",
        "zhihu-white": "#ffffff",
        "zhihu-body-text": "#1a1a1a",
      },
    },
  },
};

Source: https://www.zhihu.com/ · As of 2026-05-03 · This page is an unofficial reference. Color values are factual sRGB hex codes and not subject to copyright; the Zhihu 知乎 name and any associated marks belong to their owner. Request removal via support.

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