China Internet
Didi 滴滴 Color Palette
Didi orange — China's super-app for mobility, anchored on a single saturated hue.
Didi's #FF7733 orange is one shade warmer than the typical ride-hailing palette (Uber Black, Lyft Pink, Bolt Green), placing it in a friendly middle ground. The supporting design system uses a deep navy (#0E1733) for app chrome and dark-mode surfaces — a quiet anchor that lets the orange CTAs do the work.
The palette
Copy as CSS
:root {
--didi-orange: #ff7733;
--didi-navy: #0e1733;
--white: #ffffff;
}Source: https://www.didiglobal.com/ · As of 2026-05-03 · This page is an unofficial reference. Color values are factual sRGB hex codes and not subject to copyright; the Didi 滴滴 name and any associated marks belong to their owner. Use support to request removal.
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