Xiaohongshu 小红书 Color Palette

Select any value to copy it.

• Xiaohongshu Red

  Primary

  #FF2442rgb(255, 36, 66)hsl(352, 100%, 57%)

  Closest in ArchiveMerlot Radiant Pure
  Closest in Archive: Merlot Radiant Pure

• White

  Neutral

  #FFFFFFrgb(255, 255, 255)hsl(0, 0%, 100%)

  Closest in ArchiveWarm Gray Veil
  Closest in Archive: Warm Gray Veil

• Slate Text

  Neutral

  #333333rgb(51, 51, 51)hsl(0, 0%, 20%)

  Closest in ArchiveTrue Gray Nocturne
  Closest in Archive: True Gray Nocturne

Can it carry text? (WCAG contrast)

Each color as text on white and on black. AA means body text passes. Select a ratio to open the pair in the contrast checker.

• Xiaohongshu RedAaon white3.76:1Large text onlyXiaohongshu Red: Open in contrast checkerAaon black5.58:1AAXiaohongshu Red: Open in contrast checker
• WhiteAaon white1.00:1Not for textWhite: Open in contrast checkerAaon black21.00:1AAWhite: Open in contrast checker
• Slate TextAaon white12.63:1AASlate Text: Open in contrast checkerAaon black1.66:1Not for textSlate Text: Open in contrast checker

About this palette

Xiaohongshu's identity is built on a single, uncompromising red (#FF2442). It uses that red as a flat fill, without gradients or shades, across the icon, the share-sheet button, and every campaign — a confidence move that signals 'this is where shopping decisions get made'. The platform's pivot from cosmetics community to general lifestyle search has not changed the red.

Copy as code

Every token name carries the brand, so two brands can share one stylesheet.

:root {
  --xiaohongshu-red: #ff2442;
  --xiaohongshu-white: #ffffff;
  --xiaohongshu-slate-text: #333333;
}

@theme {
  --color-xiaohongshu-red: #ff2442;
  --color-xiaohongshu-white: #ffffff;
  --color-xiaohongshu-slate-text: #333333;
}

module.exports = {
  theme: {
    extend: {
      colors: {
        "xiaohongshu-red": "#ff2442",
        "xiaohongshu-white": "#ffffff",
        "xiaohongshu-slate-text": "#333333",
      },
    },
  },
};

Source: https://www.xiaohongshu.com/ · As of 2026-05-03 · This page is an unofficial reference. Color values are factual sRGB hex codes and not subject to copyright; the Xiaohongshu 小红书 name and any associated marks belong to their owner. Request removal via support.

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