We're live on Product Hunt!Support us
ColorArchive

A curated color library with 5,000+ algorithmically generated colors. Browse, search, save favorites, and export palette tokens — no account required.

CollectionsFamiliesBrandsRegionsJournalNotesGuidesFree ResourcesConvertColorblindAboutSupportUpdates
Ready for static export
Privacy·Terms·Refunds·Cookies·Commerce Disclosure
colorarchive.org · © 2026 ColorArchive
Skip to content
ColorArchive
ProLog in
ArchiveAll ColorsCollections
ColorArchive/Brands/Bilibili 哔哩哔哩

China Internet

Bilibili 哔哩哔哩 Color Palette

B 站 pink — the color of Chinese youth culture and ACG community.

Bilibili's #FB7299 pink is the unofficial color of an entire generation of Chinese internet users who came of age inside the platform's anime-comics-games (ACG) community. The pink is calibrated warm enough to feel community-friendly without skewing girly — the company's positioning has always been gender-neutral despite the hue's historical associations. The supporting #00A1D6 cyan-blue is the secondary action color, used for buttons and links.

The palette

  • Bilibili Pink

    Primary
    Closest in ArchiveGarnet Silk Bright
    Closest in Archive: Garnet Silk Bright
  • Bilibili Blue

    Secondary
    Closest in ArchiveCerulean Velvet Pure
    Closest in Archive: Cerulean Velvet Pure
  • White

    Neutral
    Closest in ArchiveAqua Veil Clear
    Closest in Archive: Aqua Veil Clear

Copy as CSS

:root {
  --bilibili-pink: #fb7299;
  --bilibili-blue: #00a1d6;
  --white: #ffffff;
}

Source: https://www.bilibili.com/ · As of 2026-05-03 · This page is an unofficial reference. Color values are factual sRGB hex codes and not subject to copyright; the Bilibili 哔哩哔哩 name and any associated marks belong to their owner. Use support to request removal.

More from China Internet

WeChat 微信

WeChat Green — China's most-used app, in one hue.

Douyin 抖音

China's TikTok — chromatic-aberration cyan + magenta on black.

Xiaohongshu 小红书

Little Red Book — pure red, the most decisive brand in Chinese social commerce.

Zhihu 知乎

Q&A platform blue — the China internet's de facto knowledge color.