China Internet
Bilibili 哔哩哔哩 Color Palette
B 站 pink — the color of Chinese youth culture and ACG community.
Bilibili's #FB7299 pink is the unofficial color of an entire generation of Chinese internet users who came of age inside the platform's anime-comics-games (ACG) community. The pink is calibrated warm enough to feel community-friendly without skewing girly — the company's positioning has always been gender-neutral despite the hue's historical associations. The supporting #00A1D6 cyan-blue is the secondary action color, used for buttons and links.
The palette
Copy as CSS
:root {
--bilibili-pink: #fb7299;
--bilibili-blue: #00a1d6;
--white: #ffffff;
}Source: https://www.bilibili.com/ · As of 2026-05-03 · This page is an unofficial reference. Color values are factual sRGB hex codes and not subject to copyright; the Bilibili 哔哩哔哩 name and any associated marks belong to their owner. Use support to request removal.