China Internet
Taobao 淘宝 Color Palette
Taobao orange — China's largest marketplace, painted in fresh-citrus.
Taobao's #FF4400 orange is brighter and more saturated than most international consumer reds — a deliberate signal that the platform is energetic, festive, and youth-oriented. The orange dominates the app icon, the search bar fill, and every promotional banner. Alibaba Group's unified brand uses a softer orange for its corporate identity; Taobao's is intentionally louder.
The palette
Copy as CSS
:root {
--taobao-orange: #ff4400;
--white: #ffffff;
--slate: #333333;
}Source: https://www.taobao.com/ · As of 2026-05-03 · This page is an unofficial reference. Color values are factual sRGB hex codes and not subject to copyright; the Taobao 淘宝 name and any associated marks belong to their owner. Use support to request removal.
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