China Internet
Alipay 支付宝 Color Palette
Alipay blue — the color of payment trust for over a billion users.
Alipay's #1677FF (the modern, slightly cooler revision of its original blue) is engineered for the same job as Stripe's indigo or Visa's blue: trust, calm, and competence at the moment of payment. Ant Group revised the value subtly in 2020 to better match dark-mode and OLED screens. The blue dominates every transaction confirmation surface across the Chinese fintech ecosystem.
The palette
Copy as CSS
:root {
--alipay-blue: #1677ff;
--white: #ffffff;
--charcoal: #1f1f1f;
}Source: https://www.alipay.com/ · As of 2026-05-03 · This page is an unofficial reference. Color values are factual sRGB hex codes and not subject to copyright; the Alipay 支付宝 name and any associated marks belong to their owner. Use support to request removal.
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