China Internet
Douyin 抖音 Color Palette
China's TikTok — chromatic-aberration cyan + magenta on black.
Douyin (the China-market sibling of TikTok) shares the same chromatic-aberration aesthetic — cyan and magenta ghosts around a white musical note on black — but the local brand operates as a separate identity, with its own typography and Chinese-language wordmark. The two-accent palette translates well from short-video thumbnails to in-app UI to physical event signage.
The palette
- Closest in Archive: Crimson Ink ClearClosest in ArchiveCrimson Ink Clear
Douyin Black
Primary - Closest in Archive: Aqua Radiant BrightClosest in ArchiveAqua Radiant Bright
Cyan
Accent - Closest in Archive: Merlot Tone PureClosest in ArchiveMerlot Tone Pure
Red Magenta
Accent - Closest in Archive: Aqua Veil ClearClosest in ArchiveAqua Veil Clear
White
Neutral
Copy as CSS
:root {
--douyin-black: #000000;
--cyan: #25f4ee;
--red-magenta: #fe2c55;
--white: #ffffff;
}Source: https://www.douyin.com/ · As of 2026-05-03 · This page is an unofficial reference. Color values are factual sRGB hex codes and not subject to copyright; the Douyin 抖音 name and any associated marks belong to their owner. Use support to request removal.
More from China Internet
WeChat 微信
WeChat Green — China's most-used app, in one hue.
Xiaohongshu 小红书
Little Red Book — pure red, the most decisive brand in Chinese social commerce.
Bilibili 哔哩哔哩
B 站 pink — the color of Chinese youth culture and ACG community.
Zhihu 知乎
Q&A platform blue — the China internet's de facto knowledge color.