Merlot Tone Pure (#F73B5A) belongs to the red family — hue 350°, 92% saturation, 60% lightness. Copy the hex, RGB, or HSL value above, or paste the CSS custom property below into your stylesheet to reference this color directly.
:root { --colorarchive-merlot-tone-pure: #F73B5A; --colorarchive-merlot-tone-pure-hsl: hsl(350, 92%, 60%); --colorarchive-merlot-tone-pure-rgb: rgb(247, 59, 90); }
Let AI suggest alternative poetic names for this color in English and Chinese.
Food & Beverage · Entertainment · Retail
White for high contrast CTAs, dark navy for sophistication, or gold for luxury
Best for call-to-action buttons and sale banners. Use sparingly — red as a primary color can feel aggressive; as an accent, it commands attention.
Red is universally associated with energy and action. In China, it signifies luck and prosperity. In Western markets, it drives urgency in sales.
Among the oldest pigments, and still the loudest signal.
Red ochre is among the oldest pigments in the human visual record. Ochre reds lie beside burials at Qafzeh, Israel, about 100,000 years old; red ochre and costly cinnabar lit Pompeian walls; cinnabar was prized from Rome to China. Madder, kermes, and later New World cochineal built fortunes before synthetic alizarin arrived in 1869 and collapsed the madder market almost overnight.
In China red signals fortune and weddings, painted on doors and lanterns and given in money envelopes. In much of South Asia red is the bridal color (saris, sindoor) for the same reason. Western traditions split red between love (Valentine's) and danger (stoplights, balance sheets). Across the Christian liturgy red marks martyrdom and Pentecost; across cinema it has long marked the femme fatale.
Coca-Cola has used red since its earliest signage. Netflix and YouTube both build their identities around a single saturated red. Christian Louboutin trademarked a single red — Pantone 18-1663 — on the soles of his shoes. Ferrari's racing red began as the Italian national racing color (Rosso Corsa). Emergency stop buttons are red on a yellow background under international machinery-safety standards, a convention so widespread it functions as international iconography.
Red advances. On a page it draws the eye first; in a UI it implies destructive action or urgent state. Increasing saturation pushes it toward warning; reducing saturation moves it toward earthen, terra-cotta, comfort. Pairing red with white reads as energetic and consumer-facing; pairing it with black reads cinematic and luxurious; pairing it with cream reads as heritage or hospitality.
A vivid mid-tone — distinctive enough to anchor an identity, saturated enough to demand a quiet supporting palette.
Lightness band: At mid-lightness the hue carries its full character. This is the band where many identity colors live: bright enough to be distinctive at small sizes, deep enough to sit cleanly on a white canvas.
Saturation band: At this saturation the color is doing work. It reads as a brand statement, a sport accessory, or a UI signal. It should be used in small, deliberate doses against quieter neighbors; large fields at this saturation will exhaust the eye.
Within the public brand-guidelines reference catalog, these are the closest matches to #F73B5A.
From the cultural-palette catalog, these regions feature a color close to #F73B5A.
Go deeper on using red and color in design.
Instead of stopping at one swatch, use nearby, opposite, and tonal neighbors to branch into a broader palette.
Base: Merlot Tone Pure #F73B5A Lighter companion: Merlot Silk Pure #F8627B Darker companion: Merlot Radiant Pure #F61E42 Complementary counterpoint: Lagoon Tone Pure #3BF7D8 Analogous lead: Vermillion Tone Pure #F76A3B Analogous echo: Blush Tone Pure #F73B99 Triadic +120°: Leaf Tone Pure #5AF73B Triadic +240°: Indigo Tone Pure #3B5AF7 Split-comp +150°: Seafoam Tone Pure #3BF77A Split-comp +210°: Azure Tone Pure #3BB8F7
See how Merlot Tone Pure compares side by side with related colors.
The closest archive matches by hue, saturation, and lightness.
Archive colors that meet WCAG contrast standards when paired with this color. Use as text-on-background or background-on-text.
How this color appears with different color vision deficiencies.
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