Meituan 美团 Color Palette

Select any value to copy it.

• Meituan Yellow

  Primary

  #FFC300rgb(255, 195, 0)hsl(46, 100%, 50%)

  Closest in ArchiveSaffron Radiant Pure
  Closest in Archive: Saffron Radiant Pure

• Slate Black

  Neutral

  #222222rgb(34, 34, 34)hsl(0, 0%, 13%)

  Closest in ArchiveTrue Gray Ink
  Closest in Archive: True Gray Ink

• White

  Neutral

  #FFFFFFrgb(255, 255, 255)hsl(0, 0%, 100%)

  Closest in ArchiveWarm Gray Veil
  Closest in Archive: Warm Gray Veil

Can it carry text? (WCAG contrast)

Each color as text on white and on black. AA means body text passes. Select a ratio to open the pair in the contrast checker.

• Meituan YellowAaon white1.61:1Not for textMeituan Yellow: Open in contrast checkerAaon black13.06:1AAMeituan Yellow: Open in contrast checker
• Slate BlackAaon white15.91:1AASlate Black: Open in contrast checkerAaon black1.32:1Not for textSlate Black: Open in contrast checker
• WhiteAaon white1.00:1Not for textWhite: Open in contrast checkerAaon black21.00:1AAWhite: Open in contrast checker

About this palette

Meituan's #FFC300 yellow has become so visible across Chinese cities — couriers, scooter helmets, food bags, ad banners — that it functions as urban street furniture. The yellow was chosen for safety-vest visibility and high-contrast legibility on every surface, then carried back into digital UI. The mascot kangaroo holds the brand's secondary identity.

Copy as code

Every token name carries the brand, so two brands can share one stylesheet.

:root {
  --meituan-yellow: #ffc300;
  --meituan-slate-black: #222222;
  --meituan-white: #ffffff;
}

@theme {
  --color-meituan-yellow: #ffc300;
  --color-meituan-slate-black: #222222;
  --color-meituan-white: #ffffff;
}

module.exports = {
  theme: {
    extend: {
      colors: {
        "meituan-yellow": "#ffc300",
        "meituan-slate-black": "#222222",
        "meituan-white": "#ffffff",
      },
    },
  },
};

Source: https://about.meituan.com/ · As of 2026-05-03 · This page is an unofficial reference. Color values are factual sRGB hex codes and not subject to copyright; the Meituan 美团 name and any associated marks belong to their owner. Request removal via support.

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