China Internet
Meituan 美团 Color Palette
Yellow scooter helmets — the color of Chinese delivery infrastructure.
Meituan's #FFC300 yellow has become so visible across Chinese cities — couriers, scooter helmets, food bags, ad banners — that it functions as urban street furniture. The yellow was chosen for safety-vest visibility and high-contrast legibility on every surface, then carried back into digital UI. The mascot kangaroo holds the brand's secondary identity.
The palette
- Closest in Archive: Amber Core PureClosest in ArchiveAmber Core Pure
Meituan Yellow
Primary - Closest in Archive: Taupe Gray InkClosest in ArchiveTaupe Gray Ink
Slate Black
Neutral - Closest in Archive: Aqua Veil ClearClosest in ArchiveAqua Veil Clear
White
Neutral
Copy as CSS
:root {
--meituan-yellow: #ffc300;
--slate-black: #222222;
--white: #ffffff;
}Source: https://about.meituan.com/ · As of 2026-05-03 · This page is an unofficial reference. Color values are factual sRGB hex codes and not subject to copyright; the Meituan 美团 name and any associated marks belong to their owner. Use support to request removal.
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