Social Platforms
Instagram Color Palette
A four-stop gradient is the brand — purple to magenta to orange to yellow.
Instagram's 2016 redesign replaced its skeuomorphic camera with a continuous gradient logo. The four named gradient stops below define the brand's expression on every surface: a sunset compressed into a single icon, optimized for the mobile feed.
The palette
- Closest in Archive: Coral Radiant BrightClosest in ArchiveCoral Radiant Bright
Sunset Yellow
Primary - Closest in Archive: Blush Core VividClosest in ArchiveBlush Core Vivid
Sunset Pink
Primary - Closest in Archive: Mulberry Velvet ClearClosest in ArchiveMulberry Velvet Clear
Sunset Purple
Primary - Closest in Archive: Indigo Radiant ClearClosest in ArchiveIndigo Radiant Clear
Sunset Indigo
Primary
Copy as CSS
:root {
--sunset-yellow: #f58529;
--sunset-pink: #dd2a7b;
--sunset-purple: #8134af;
--sunset-indigo: #515bd4;
}Source: https://about.meta.com/brand/resources/instagram/instagram-brand/ · As of 2026-05-02 · This page is an unofficial reference. Color values are factual sRGB hex codes and not subject to copyright; the Instagram name and any associated marks belong to their owner. Use support to request removal.