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ColorArchive/Brands/Reddit

Social Platforms

Reddit Color Palette

Reddit Orangered — a hue named after the brand itself.

Reddit's #FF4500 — internally referred to as 'Orangered' — is one of the few brand colors so distinctive that the name predates the marketing. The color anchors the alien mascot, the upvote arrow, and every notification badge across web, iOS, and Android.

The palette

  • Orangered

    Primary
    Closest in ArchiveVermillion Core Pure
    Closest in Archive: Vermillion Core Pure

  • Periwinkle

    Secondary

    Modern UI accent.

    Closest in ArchiveCobalt Silk Pure
    Closest in Archive: Cobalt Silk Pure

  • Reddit White

    Neutral
    Closest in ArchiveAqua Veil Clear
    Closest in Archive: Aqua Veil Clear

Copy as CSS

:root {
  --orangered: #ff4500;
  --periwinkle: #7193ff;
  --reddit-white: #ffffff;
}

Source: https://redditinc.com/brand · As of 2026-05-02 · This page is an unofficial reference. Color values are factual sRGB hex codes and not subject to copyright; the Reddit name and any associated marks belong to their owner. Use support to request removal.

More from Social Platforms

Discord

Blurple, the color of online community.

X (Twitter)

From sky blue to absolute black — a rebrand in pure contrast.

Instagram

A four-stop gradient is the brand — purple to magenta to orange to yellow.

TikTok

A black canvas with a chromatic-aberration flicker — cyan and magenta.