Reddit Color Palette

Select any value to copy it.

• Orangered

  Primary

  #FF4500rgb(255, 69, 0)hsl(16, 100%, 50%)

  Closest in ArchiveVermillion Radiant Pure
  Closest in Archive: Vermillion Radiant Pure

• Periwinkle

  Secondary

  #7193FFrgb(113, 147, 255)hsl(226, 100%, 72%)

  Modern UI accent.

  Closest in ArchiveCobalt Silk Bright
  Closest in Archive: Cobalt Silk Bright

• Reddit White

  Neutral

  #FFFFFFrgb(255, 255, 255)hsl(0, 0%, 100%)

  Closest in ArchiveWarm Gray Veil
  Closest in Archive: Warm Gray Veil

Can it carry text? (WCAG contrast)

Each color as text on white and on black. AA means body text passes. Select a ratio to open the pair in the contrast checker.

• OrangeredAaon white3.44:1Large text onlyOrangered: Open in contrast checkerAaon black6.10:1AAOrangered: Open in contrast checker
• PeriwinkleAaon white2.87:1Not for textPeriwinkle: Open in contrast checkerAaon black7.32:1AAPeriwinkle: Open in contrast checker
• Reddit WhiteAaon white1.00:1Not for textReddit White: Open in contrast checkerAaon black21.00:1AAReddit White: Open in contrast checker

About this palette

Reddit's #FF4500 is internally referred to as 'Orangered'. The color anchors the alien mascot, the upvote arrow, and every notification badge across web, iOS, and Android.

Copy as code

Every token name carries the brand, so two brands can share one stylesheet.

:root {
  --reddit-orangered: #ff4500;
  --reddit-periwinkle: #7193ff;
  --reddit-white: #ffffff;
}

@theme {
  --color-reddit-orangered: #ff4500;
  --color-reddit-periwinkle: #7193ff;
  --color-reddit-white: #ffffff;
}

module.exports = {
  theme: {
    extend: {
      colors: {
        "reddit-orangered": "#ff4500",
        "reddit-periwinkle": "#7193ff",
        "reddit-white": "#ffffff",
      },
    },
  },
};

Source: https://redditinc.com/brand · As of 2026-05-02 · This page is an unofficial reference. Color values are factual sRGB hex codes and not subject to copyright; the Reddit name and any associated marks belong to their owner. Request removal via support.

More from Social Platforms