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ColorArchive/Brands/Pinterest

Social Platforms

Pinterest Color Palette

A single saturated red that doubles as a verb.

Pinterest's #E60023 red is among the most consistently applied brand colors in social: every Save button, every iOS badge, every campaign uses the exact same value. The supporting palette is intentionally minimal — white, near-black, and the red. The result reads as confident commerce.

The palette

  • Pinterest Red

    Primary
    Closest in ArchiveMerlot Core Pure
    Closest in Archive: Merlot Core Pure

  • Pinterest White

    Neutral
    Closest in ArchiveAqua Veil Clear
    Closest in Archive: Aqua Veil Clear

  • Pinterest Black

    Neutral
    Closest in ArchiveCrimson Ink Clear
    Closest in Archive: Crimson Ink Clear

Copy as CSS

:root {
  --pinterest-red: #e60023;
  --pinterest-white: #ffffff;
  --pinterest-black: #000000;
}

Copy as Tailwind config

module.exports = {
  theme: {
    extend: {
      colors: {
        "pinterest-red": "#e60023",
        "pinterest-white": "#ffffff",
        "pinterest-black": "#000000",
      },
    },
  },
};

Source: https://newsroom.pinterest.com/media-kit · As of 2026-05-02 · This page is an unofficial reference. Color values are factual sRGB hex codes and not subject to copyright; the Pinterest name and any associated marks belong to their owner. Use support to request removal.

More from Social Platforms

Discord

Blurple, the color of online community.

X (Twitter)

From sky blue to absolute black — a rebrand in pure contrast.

Instagram

A four-stop gradient is the brand — purple to magenta to orange to yellow.

TikTok

A black canvas with a chromatic-aberration flicker — cyan and magenta.