Pinterest Color Palette

Select any value to copy it.

• Pinterest Red

  Primary

  #E60023rgb(230, 0, 35)hsl(351, 100%, 45%)

  Closest in ArchiveMerlot Core Pure
  Closest in Archive: Merlot Core Pure

• Pinterest White

  Neutral

  #FFFFFFrgb(255, 255, 255)hsl(0, 0%, 100%)

  Closest in ArchiveWarm Gray Veil
  Closest in Archive: Warm Gray Veil

• Pinterest Black

  Neutral

  #000000rgb(0, 0, 0)hsl(0, 0%, 0%)

  Closest in ArchiveTrue Gray Ink
  Closest in Archive: True Gray Ink

Can it carry text? (WCAG contrast)

Each color as text on white and on black. AA means body text passes. Select a ratio to open the pair in the contrast checker.

• Pinterest RedAaon white4.78:1AAPinterest Red: Open in contrast checkerAaon black4.39:1Large text onlyPinterest Red: Open in contrast checker
• Pinterest WhiteAaon white1.00:1Not for textPinterest White: Open in contrast checkerAaon black21.00:1AAPinterest White: Open in contrast checker
• Pinterest BlackAaon white21.00:1AAPinterest Black: Open in contrast checkerAaon black1.00:1Not for textPinterest Black: Open in contrast checker

About this palette

Pinterest applies its #E60023 red consistently: every Save button, every iOS badge, every campaign uses the exact same value. The supporting palette is intentionally minimal — white, near-black, and the red. The result reads as confident commerce.

Copy as code

Every token name carries the brand, so two brands can share one stylesheet.

:root {
  --pinterest-red: #e60023;
  --pinterest-white: #ffffff;
  --pinterest-black: #000000;
}

@theme {
  --color-pinterest-red: #e60023;
  --color-pinterest-white: #ffffff;
  --color-pinterest-black: #000000;
}

module.exports = {
  theme: {
    extend: {
      colors: {
        "pinterest-red": "#e60023",
        "pinterest-white": "#ffffff",
        "pinterest-black": "#000000",
      },
    },
  },
};

Source: https://newsroom.pinterest.com/media-kit · As of 2026-05-02 · This page is an unofficial reference. Color values are factual sRGB hex codes and not subject to copyright; the Pinterest name and any associated marks belong to their owner. Request removal via support.

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