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ColorArchive/Brands/X (Twitter)

Social Platforms

X (Twitter) Color Palette

From sky blue to absolute black — a rebrand in pure contrast.

X's 2023 rebrand jettisoned the iconic Twitter Blue (#1DA1F2) for a stark black-and-white system, betting that high contrast would read as authority. The legacy blue is still recognized worldwide; both palettes are documented below.

The palette

  • X Black

    Primary

    Current X (post-2023) primary.

    Closest in ArchiveCrimson Ink Clear
    Closest in Archive: Crimson Ink Clear

  • White

    Neutral
    Closest in ArchiveAqua Veil Clear
    Closest in Archive: Aqua Veil Clear

  • Twitter Blue (legacy)

    Secondary

    Pre-2023 brand color, still widely recognized.

    Closest in ArchiveSteel Radiant Pure
    Closest in Archive: Steel Radiant Pure

Copy as CSS

:root {
  --x-black: #000000;
  --white: #ffffff;
  --twitter-blue-legacy: #1d9bf0;
}

Source: https://about.twitter.com/en/who-we-are/brand-toolkit · As of 2026-05-02 · This page is an unofficial reference. Color values are factual sRGB hex codes and not subject to copyright; the X (Twitter) name and any associated marks belong to their owner. Use support to request removal.

More from Social Platforms

Discord

Blurple, the color of online community.

Instagram

A four-stop gradient is the brand — purple to magenta to orange to yellow.

TikTok

A black canvas with a chromatic-aberration flicker — cyan and magenta.

Reddit

Reddit Orangered — a hue named after the brand itself.