Consumer Brands

Uniqlo Color Palette

Pure red on white — Japanese retail discipline applied to clothing identity.

Uniqlo's #FF0000 red is mathematically pure (full-saturation, full-brightness) — a rare choice in retail, where most brands soften their reds. The decision mirrors the brand's positioning: clothes engineered for utility and durability, with no decorative compromise. The katakana wordmark within the red square has barely changed since the 1984 founding.