Consumer Brands
Uniqlo Color Palette
Pure red on white — Japanese retail discipline applied to clothing identity.
Uniqlo's #FF0000 red is mathematically pure (full-saturation, full-brightness) — a rare choice in retail, where most brands soften their reds. The decision mirrors the brand's positioning: clothes engineered for utility and durability, with no decorative compromise. The katakana wordmark within the red square has barely changed since the 1984 founding.
The palette
Copy as CSS
:root {
--uniqlo-red: #ff0000;
--white: #ffffff;
--black: #000000;
}Copy as Tailwind config
module.exports = {
theme: {
extend: {
colors: {
"uniqlo-red": "#ff0000",
"white": "#ffffff",
"black": "#000000",
},
},
},
};Source: https://www.uniqlo.com/ · As of 2026-05-03 · This page is an unofficial reference. Color values are factual sRGB hex codes and not subject to copyright; the Uniqlo name and any associated marks belong to their owner. Use support to request removal.