Uniqlo Color Palette

Select any value to copy it.

• Uniqlo Red

  Primary

  #FF0000rgb(255, 0, 0)hsl(0, 100%, 50%)

  Closest in ArchiveScarlet Radiant Pure
  Closest in Archive: Scarlet Radiant Pure

• White

  Neutral

  #FFFFFFrgb(255, 255, 255)hsl(0, 0%, 100%)

  Closest in ArchiveWarm Gray Veil
  Closest in Archive: Warm Gray Veil

• Black

  Neutral

  #000000rgb(0, 0, 0)hsl(0, 0%, 0%)

  Closest in ArchiveTrue Gray Ink
  Closest in Archive: True Gray Ink

Can it carry text? (WCAG contrast)

Each color as text on white and on black. AA means body text passes. Select a ratio to open the pair in the contrast checker.

• Uniqlo RedAaon white4.00:1Large text onlyUniqlo Red: Open in contrast checkerAaon black5.25:1AAUniqlo Red: Open in contrast checker
• WhiteAaon white1.00:1Not for textWhite: Open in contrast checkerAaon black21.00:1AAWhite: Open in contrast checker
• BlackAaon white21.00:1AABlack: Open in contrast checkerAaon black1.00:1Not for textBlack: Open in contrast checker

About this palette

Uniqlo's #FF0000 red is mathematically pure (full-saturation, full-brightness). The decision mirrors the brand's positioning: clothes engineered for utility and durability, with no decorative compromise. The katakana wordmark within the red square has barely changed since the 1984 founding.

Copy as code

Every token name carries the brand, so two brands can share one stylesheet.

:root {
  --uniqlo-red: #ff0000;
  --uniqlo-white: #ffffff;
  --uniqlo-black: #000000;
}

@theme {
  --color-uniqlo-red: #ff0000;
  --color-uniqlo-white: #ffffff;
  --color-uniqlo-black: #000000;
}

module.exports = {
  theme: {
    extend: {
      colors: {
        "uniqlo-red": "#ff0000",
        "uniqlo-white": "#ffffff",
        "uniqlo-black": "#000000",
      },
    },
  },
};

Source: https://www.uniqlo.com/ · As of 2026-05-03 · This page is an unofficial reference. Color values are factual sRGB hex codes and not subject to copyright; the Uniqlo name and any associated marks belong to their owner. Request removal via support.

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