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ColorArchive/Brands/McDonald's

Consumer Brands

McDonald's Color Palette

Yellow on red — appetite, energy, and the most-recognized arches in the world.

McDonald's combination of #FFC72C 'Golden Yellow' and #DA291C 'Red' is engineered for instant recognition at highway speeds. Color psychology research consistently links the pair to appetite stimulation; whether or not that's deterministic, the global recognition is undisputed.

The palette

  • Golden Yellow

    Primary
    Closest in ArchiveSaffron Tone Pure
    Closest in Archive: Saffron Tone Pure

  • Mickey D Red

    Primary
    Closest in ArchiveScarlet Core Vivid
    Closest in Archive: Scarlet Core Vivid

Copy as CSS

:root {
  --golden-yellow: #ffc72c;
  --mickey-d-red: #da291c;
}

Source: https://corporate.mcdonalds.com/corpmcd/our-stories/our-brand-platform.html · As of 2026-05-02 · This page is an unofficial reference. Color values are factual sRGB hex codes and not subject to copyright; the McDonald's name and any associated marks belong to their owner. Use support to request removal.

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