McDonald's Color Palette

Select any value to copy it.

• Golden Yellow

  Primary

  #FFC72Crgb(255, 199, 44)hsl(44, 100%, 59%)

  Closest in ArchiveSaffron Radiant Pure
  Closest in Archive: Saffron Radiant Pure

• Mickey D Red

  Primary

  #DA291Crgb(218, 41, 28)hsl(4, 77%, 48%)

  Closest in ArchiveScarlet Core Vivid
  Closest in Archive: Scarlet Core Vivid

Can it carry text? (WCAG contrast)

Each color as text on white and on black. AA means body text passes. Select a ratio to open the pair in the contrast checker.

• Golden YellowAaon white1.56:1Not for textGolden Yellow: Open in contrast checkerAaon black13.46:1AAGolden Yellow: Open in contrast checker
• Mickey D RedAaon white4.87:1AAMickey D Red: Open in contrast checkerAaon black4.32:1Large text onlyMickey D Red: Open in contrast checker

About this palette

McDonald's combination of #FFC72C 'Golden Yellow' and #DA291C 'Red' is engineered for instant recognition at highway speeds. Color psychology research consistently links the pair to appetite stimulation; whether or not that's deterministic, the pair is recognized around the world.

Copy as code

Every token name carries the brand, so two brands can share one stylesheet.

:root {
  --mcdonalds-golden-yellow: #ffc72c;
  --mcdonalds-mickey-d-red: #da291c;
}

@theme {
  --color-mcdonalds-golden-yellow: #ffc72c;
  --color-mcdonalds-mickey-d-red: #da291c;
}

module.exports = {
  theme: {
    extend: {
      colors: {
        "mcdonalds-golden-yellow": "#ffc72c",
        "mcdonalds-mickey-d-red": "#da291c",
      },
    },
  },
};

Source: https://corporate.mcdonalds.com/corpmcd/our-stories/our-brand-platform.html · As of 2026-05-02 · This page is an unofficial reference. Color values are factual sRGB hex codes and not subject to copyright; the McDonald's name and any associated marks belong to their owner. Request removal via support.

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