Consumer Brands

Patagonia Color Palette

Blue-violet sky over the Fitz Roy silhouette — the color of outdoor environmentalism.

Patagonia's logo is a literal painting: the silhouette of Mount Fitz Roy in Argentina, sky behind it gradient-shifting from yellow at the horizon to blue-violet up top. The brand permits the full gradient on print, but in digital contexts the dominant value is the deep sky blue (#0061AC). The palette signals the outdoors first, the brand second — exactly the inversion most apparel companies avoid.