Consumer Brands
Patagonia Color Palette
Blue-violet sky over the Fitz Roy silhouette — the color of outdoor environmentalism.
Patagonia's logo is a literal painting: the silhouette of Mount Fitz Roy in Argentina, sky behind it gradient-shifting from yellow at the horizon to blue-violet up top. The brand permits the full gradient on print, but in digital contexts the dominant value is the deep sky blue (#0061AC). The palette signals the outdoors first, the brand second — exactly the inversion most apparel companies avoid.
The palette
- Closest in Archive: Steel Dusk PureClosest in ArchiveSteel Dusk Pure
Patagonia Sky Blue
Primary - Closest in Archive: Amber Tone BrightClosest in ArchiveAmber Tone Bright
Sunset Yellow
Secondary - Closest in Archive: Vermillion Core BrightClosest in ArchiveVermillion Core Bright
Mountain Orange
Secondary - Closest in Archive: Cobalt Ink SoftClosest in ArchiveCobalt Ink Soft
Forest Black
Neutral
Copy as CSS
:root {
--patagonia-sky-blue: #0061ac;
--sunset-yellow: #f4d54f;
--mountain-orange: #e94e1b;
--forest-black: #0f1f2e;
}Copy as Tailwind config
module.exports = {
theme: {
extend: {
colors: {
"patagonia-sky-blue": "#0061ac",
"sunset-yellow": "#f4d54f",
"mountain-orange": "#e94e1b",
"forest-black": "#0f1f2e",
},
},
},
};Source: https://www.patagonia.com/ · As of 2026-05-03 · This page is an unofficial reference. Color values are factual sRGB hex codes and not subject to copyright; the Patagonia name and any associated marks belong to their owner. Use support to request removal.