Consumer Brands
Aesop Color Palette
Apothecary brown on cream — the most-imitated luxury skincare aesthetic.
Aesop's identity is engineered to feel like an old chemist's shop: amber-brown bottles (#5C2E1F), cream paper labels with serif typography, and uncompromising restraint elsewhere. The palette is so successful at signaling 'considered, expensive, masculine-friendly' that an entire generation of skincare brands has copied it. Aesop's stores worldwide are calibrated to the same chromatic vocabulary.
The palette
Copy as CSS
:root {
--aesop-amber: #5c2e1f;
--cream-paper: #efe4d2;
--soft-black: #1a1a1a;
}Copy as Tailwind config
module.exports = {
theme: {
extend: {
colors: {
"aesop-amber": "#5c2e1f",
"cream-paper": "#efe4d2",
"soft-black": "#1a1a1a",
},
},
},
};Source: https://www.aesop.com/ · As of 2026-05-03 · This page is an unofficial reference. Color values are factual sRGB hex codes and not subject to copyright; the Aesop name and any associated marks belong to their owner. Use support to request removal.