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ColorArchive/Brands/Aesop

Consumer Brands

Aesop Color Palette

Amber-glass brown on cream — the colors of Aesop's bottles and labels.

The palette

Select any value to copy it.

  • Aesop Amber

    Primary

    Approximates the amber glass of Aesop's bottles; Aesop publishes no color values.

    Closest in ArchiveVermillion Nocturne Clear
    Closest in Archive: Vermillion Nocturne Clear

  • Cream Paper

    Neutral

    Approximates the cream of Aesop's labels. Aesop's Malaysian web store uses #FFFEF2 for its cream header.

    Closest in ArchiveApricot Mist Clear
    Closest in Archive: Apricot Mist Clear

  • Soft Black

    Neutral

    An approximation; Aesop publishes no color values.

    Closest in ArchiveTrue Gray Ink
    Closest in Archive: True Gray Ink

Can it carry text? (WCAG contrast)

Each color as text on white and on black. AA means body text passes. Select a ratio to open the pair in the contrast checker.

  • Aesop AmberAaon white11.26:1AAAesop Amber: Open in contrast checkerAaon black1.87:1Not for textAesop Amber: Open in contrast checker
  • Cream PaperAaon white1.26:1Not for textCream Paper: Open in contrast checkerAaon black16.70:1AACream Paper: Open in contrast checker
  • Soft BlackAaon white17.40:1AASoft Black: Open in contrast checkerAaon black1.21:1Not for textSoft Black: Open in contrast checker
Build a full 50–950 scale from Aesop Amber→

About this palette

Aesop, established in 1987 and headquartered in Melbourne, packs many of its formulations in amber bottles. It says it favors pharmaceutical-grade amber glass because the glass is inert and protects against UV light, which keeps botanical extracts stable. Labels are cream, set in Neue Helvetica under an Optima wordmark. Its shops do not share one look: Aesop says it uses a locally relevant design vocabulary for each location. Aesop publishes no color values, so the hexes here are approximations.

Copy as code

Every token name carries the brand, so two brands can share one stylesheet.

CSS variables

:root {
  --aesop-amber: #5c2e1f;
  --aesop-cream-paper: #efe4d2;
  --aesop-soft-black: #1a1a1a;
}

Tailwind v4 (@theme)

@theme {
  --color-aesop-amber: #5c2e1f;
  --color-aesop-cream-paper: #efe4d2;
  --color-aesop-soft-black: #1a1a1a;
}
Tailwind v3 (tailwind.config.js)
module.exports = {
  theme: {
    extend: {
      colors: {
        "aesop-amber": "#5c2e1f",
        "aesop-cream-paper": "#efe4d2",
        "aesop-soft-black": "#1a1a1a",
      },
    },
  },
};

Source: https://malaysia.aesop.com/pages/our-story · As of 2026-10-07 · This page is an unofficial reference. Color values are factual sRGB hex codes and not subject to copyright; the Aesop name and any associated marks belong to their owner. Request removal via support.

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