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ColorArchive/Brands/Aesop

Consumer Brands

Aesop Color Palette

Apothecary brown on cream — the most-imitated luxury skincare aesthetic.

Aesop's identity is engineered to feel like an old chemist's shop: amber-brown bottles (#5C2E1F), cream paper labels with serif typography, and uncompromising restraint elsewhere. The palette is so successful at signaling 'considered, expensive, masculine-friendly' that an entire generation of skincare brands has copied it. Aesop's stores worldwide are calibrated to the same chromatic vocabulary.

The palette

  • Aesop Amber

    Primary
    Closest in ArchiveTangerine Nocturne Clear
    Closest in Archive: Tangerine Nocturne Clear

  • Cream Paper

    Neutral
    Closest in ArchiveTangerine Mist Clear
    Closest in Archive: Tangerine Mist Clear

  • Soft Black

    Neutral
    Closest in ArchiveCrimson Ink Muted
    Closest in Archive: Crimson Ink Muted

Copy as CSS

:root {
  --aesop-amber: #5c2e1f;
  --cream-paper: #efe4d2;
  --soft-black: #1a1a1a;
}

Source: https://www.aesop.com/ · As of 2026-05-03 · This page is an unofficial reference. Color values are factual sRGB hex codes and not subject to copyright; the Aesop name and any associated marks belong to their owner. Use support to request removal.

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