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ColorArchive/Brands/Airbnb

Consumer Brands

Airbnb Color Palette

Rausch — the Airbnb-only red that became a brand asset.

Airbnb commissioned its signature color, dubbed 'Rausch' (#FF5A5F), to be specifically theirs — warmer than fire-engine red, more saturated than coral. The supporting palette includes a teal and a saturated orange that broaden the brand from hospitality into experience-driven commerce.

The palette

  • Rausch

    Primary
    Closest in ArchiveCrimson Silk Pure
    Closest in Archive: Crimson Silk Pure

  • Babu Teal

    Secondary
    Closest in ArchiveCyan Dusk Pure
    Closest in Archive: Cyan Dusk Pure

  • Arches Orange

    Accent
    Closest in ArchiveEmber Radiant Bright
    Closest in Archive: Ember Radiant Bright

  • Hof Gray

    Neutral
    Closest in ArchiveTrue Gray Shadow
    Closest in Archive: True Gray Shadow

Copy as CSS

:root {
  --rausch: #ff5a5f;
  --babu-teal: #00a699;
  --arches-orange: #fc642d;
  --hof-gray: #484848;
}

Source: https://airbnb.design/building-a-visual-language/ · As of 2026-05-02 · This page is an unofficial reference. Color values are factual sRGB hex codes and not subject to copyright; the Airbnb name and any associated marks belong to their owner. Use support to request removal.

More from Consumer Brands

Coca-Cola

The original heritage red.

Starbucks

Siren Green — the color of premium coffee since 1971.

McDonald's

Yellow on red — appetite, energy, and the most-recognized arches in the world.

Nike

Black on white. The Swoosh does the rest.