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ColorArchive/Brands/Nike

Consumer Brands

Nike Color Palette

Black on white. The Swoosh does the rest.

The palette

Select any value to copy it.

  • Nike Black

    Primary
    Closest in ArchiveTrue Gray Ink
    Closest in Archive: True Gray Ink

  • Nike White

    Neutral
    Closest in ArchiveWarm Gray Veil
    Closest in Archive: Warm Gray Veil

Can it carry text? (WCAG contrast)

Each color as text on white and on black. AA means body text passes. Select a ratio to open the pair in the contrast checker.

  • Nike BlackAaon white21.00:1AANike Black: Open in contrast checkerAaon black1.00:1Not for textNike Black: Open in contrast checker
  • Nike WhiteAaon white1.00:1Not for textNike White: Open in contrast checkerAaon black21.00:1AANike White: Open in contrast checker

About this palette

Nike's brand expression has never relied on a single brand color. The #000000 Swoosh on white is the canonical mark, but campaigns use product photography hues directly — every shoe drop becomes its own palette story. The brand's restraint at the identity level leaves marketing free to use any color.

Copy as code

Every token name carries the brand, so two brands can share one stylesheet.

CSS variables

:root {
  --nike-black: #000000;
  --nike-white: #ffffff;
}

Tailwind v4 (@theme)

@theme {
  --color-nike-black: #000000;
  --color-nike-white: #ffffff;
}
Tailwind v3 (tailwind.config.js)
module.exports = {
  theme: {
    extend: {
      colors: {
        "nike-black": "#000000",
        "nike-white": "#ffffff",
      },
    },
  },
};

Source: https://about.nike.com/ · As of 2026-05-02 · This page is an unofficial reference. Color values are factual sRGB hex codes and not subject to copyright; the Nike name and any associated marks belong to their owner. Request removal via support.

More from Consumer Brands

Sephora

Pure black-and-white striped retail — an achromatic stage for other brands' colors.

Lululemon

True red against off-white — the color of premium athleisure.

Patagonia

Blue-violet sky over the Fitz Roy silhouette — the color of outdoor environmentalism.

Glossier

A soft baby pink beside a stark black wordmark.