Coca-Cola Color Palette

Select any value to copy it.

• Coca-Cola Red

  Primary

  #F40009rgb(244, 0, 9)hsl(358, 100%, 48%)

  Closest in ArchiveScarlet Core Pure
  Closest in Archive: Scarlet Core Pure

• Coca-Cola White

  Neutral

  #FFFFFFrgb(255, 255, 255)hsl(0, 0%, 100%)

  Closest in ArchiveWarm Gray Veil
  Closest in Archive: Warm Gray Veil

• Pantone 484 (depth)

  Neutral

  #9C2A2Crgb(156, 42, 44)hsl(359, 58%, 39%)

  Closest in ArchiveCrimson Velvet Clear
  Closest in Archive: Crimson Velvet Clear

Can it carry text? (WCAG contrast)

Each color as text on white and on black. AA means body text passes. Select a ratio to open the pair in the contrast checker.

• Coca-Cola RedAaon white4.33:1Large text onlyCoca-Cola Red: Open in contrast checkerAaon black4.85:1AACoca-Cola Red: Open in contrast checker
• Coca-Cola WhiteAaon white1.00:1Not for textCoca-Cola White: Open in contrast checkerAaon black21.00:1AACoca-Cola White: Open in contrast checker
• Pantone 484 (depth)Aaon white7.55:1AAPantone 484 (depth): Open in contrast checkerAaon black2.78:1Not for textPantone 484 (depth): Open in contrast checker

About this palette

Coca-Cola has used red since its earliest signage, and the shade was standardized in the 1930s; today it is a warm, saturated red (#F40009 in current Pantone-matched form).

Copy as code

Every token name carries the brand, so two brands can share one stylesheet.

:root {
  --coca-cola-red: #f40009;
  --coca-cola-white: #ffffff;
  --coca-cola-pantone-484-depth: #9c2a2c;
}

@theme {
  --color-coca-cola-red: #f40009;
  --color-coca-cola-white: #ffffff;
  --color-coca-cola-pantone-484-depth: #9c2a2c;
}

module.exports = {
  theme: {
    extend: {
      colors: {
        "coca-cola-red": "#f40009",
        "coca-cola-white": "#ffffff",
        "coca-cola-pantone-484-depth": "#9c2a2c",
      },
    },
  },
};

Source: https://www.coca-colacompany.com/about-us/our-story · As of 2026-05-02 · This page is an unofficial reference. Color values are factual sRGB hex codes and not subject to copyright; the Coca-Cola name and any associated marks belong to their owner. Request removal via support.

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