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ColorArchive/Brands/Coca-Cola

Consumer Brands

Coca-Cola Color Palette

The original heritage red.

Coca-Cola's red has been the same since 1886 — a warm, slightly orange-shifted red (#F40009 in current Pantone-matched form) that reads as celebration and warmth across cultures. It is one of the few brand colors with global trademark recognition.

The palette

  • Coca-Cola Red

    Primary
    Closest in ArchiveCrimson Core Pure
    Closest in Archive: Crimson Core Pure

  • Coca-Cola White

    Neutral
    Closest in ArchiveAqua Veil Clear
    Closest in Archive: Aqua Veil Clear

  • Pantone 484 (depth)

    Neutral
    Closest in ArchiveCrimson Velvet Clear
    Closest in Archive: Crimson Velvet Clear

Copy as CSS

:root {
  --coca-cola-red: #f40009;
  --coca-cola-white: #ffffff;
  --pantone-484-depth: #9c2a2c;
}

Copy as Tailwind config

module.exports = {
  theme: {
    extend: {
      colors: {
        "coca-cola-red": "#f40009",
        "coca-cola-white": "#ffffff",
        "pantone-484-depth": "#9c2a2c",
      },
    },
  },
};

Source: https://www.coca-colacompany.com/about-us/our-story · As of 2026-05-02 · This page is an unofficial reference. Color values are factual sRGB hex codes and not subject to copyright; the Coca-Cola name and any associated marks belong to their owner. Use support to request removal.

More from Consumer Brands

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Rausch — the Airbnb-only red that became a brand asset.

Starbucks

Siren Green — the color of premium coffee since 1971.

McDonald's

Yellow on red — appetite, energy, and the most-recognized arches in the world.

Nike

Black on white. The Swoosh does the rest.