SaaS & Productivity
An eight-color logo, distilled from a hashtag.
Select any value to copy it.
Each color as text on white and on black. AA means body text passes. Select a ratio to open the pair in the contrast checker.
Slack's iconic hashtag-derived logo distills four hues — aubergine purple, sky blue, sage green, peach — anchored on a deep aubergine. The system rejects monoculture: each color expresses a different facet of work conversation (focus, openness, growth, energy).
Every token name carries the brand, so two brands can share one stylesheet.
:root {
--slack-aubergine: #4a154b;
--slack-yellow: #ecb22e;
--slack-blue: #36c5f0;
--slack-green: #2eb67d;
--slack-red: #e01e5a;
}@theme {
--color-slack-aubergine: #4a154b;
--color-slack-yellow: #ecb22e;
--color-slack-blue: #36c5f0;
--color-slack-green: #2eb67d;
--color-slack-red: #e01e5a;
}module.exports = {
theme: {
extend: {
colors: {
"slack-aubergine": "#4a154b",
"slack-yellow": "#ecb22e",
"slack-blue": "#36c5f0",
"slack-green": "#2eb67d",
"slack-red": "#e01e5a",
},
},
},
};Source: https://slack.com/media-kit · As of 2026-05-02 · This page is an unofficial reference. Color values are factual sRGB hex codes and not subject to copyright; the Slack name and any associated marks belong to their owner. Request removal via support.