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ColorArchive/Brands/Nintendo

Media & Entertainment

Nintendo Color Palette

One red wordmark — Kyoto-disciplined, family-friendly, 130+ years old.

Nintendo (founded 1889 as a hanafuda card maker) has used variations on the same red since the 1980s — currently #E60012, calibrated to be slightly warmer than Coca-Cola's red. The wordmark within the red oval is one of the most recognized branding elements in entertainment. Sub-brands (Switch, Mario, Zelda) get their own colors, but Nintendo as a corporate identity stays mono-red.

The palette

  • Nintendo Red

    Primary
    Closest in ArchiveCrimson Core Pure
    Closest in Archive: Crimson Core Pure

  • White

    Neutral
    Closest in ArchiveAqua Veil Clear
    Closest in Archive: Aqua Veil Clear

  • Charcoal

    Neutral
    Closest in ArchiveCrimson Ink Muted
    Closest in Archive: Crimson Ink Muted

Copy as CSS

:root {
  --nintendo-red: #e60012;
  --white: #ffffff;
  --charcoal: #1a1a1a;
}

Source: https://www.nintendo.com/ · As of 2026-05-03 · This page is an unofficial reference. Color values are factual sRGB hex codes and not subject to copyright; the Nintendo name and any associated marks belong to their owner. Use support to request removal.

More from Media & Entertainment

Spotify

One unmistakable green, used everywhere.

Netflix

One red against pure black — the color of cinema in the dark.

Disney+

Deep navy with a single arc-curve wordmark — streaming gravitas.

PlayStation

Four shapes, four hues — the most enduring gamepad identity in console history.