Nintendo Color Palette

Select any value to copy it.

• Nintendo Red

  Primary

  #E60012rgb(230, 0, 18)hsl(355, 100%, 45%)

  Closest in ArchiveCrimson Core Bright
  Closest in Archive: Crimson Core Bright

• White

  Neutral

  #FFFFFFrgb(255, 255, 255)hsl(0, 0%, 100%)

  Closest in ArchiveWarm Gray Veil
  Closest in Archive: Warm Gray Veil

• Charcoal

  Neutral

  #1A1A1Argb(26, 26, 26)hsl(0, 0%, 10%)

  Closest in ArchiveTrue Gray Ink
  Closest in Archive: True Gray Ink

Can it carry text? (WCAG contrast)

Each color as text on white and on black. AA means body text passes. Select a ratio to open the pair in the contrast checker.

• Nintendo RedAaon white4.80:1AANintendo Red: Open in contrast checkerAaon black4.37:1Large text onlyNintendo Red: Open in contrast checker
• WhiteAaon white1.00:1Not for textWhite: Open in contrast checkerAaon black21.00:1AAWhite: Open in contrast checker
• CharcoalAaon white17.40:1AACharcoal: Open in contrast checkerAaon black1.21:1Not for textCharcoal: Open in contrast checker

About this palette

Nintendo (founded 1889 as a hanafuda card maker) has used variations on the same red since the 1980s — currently #E60012. The wordmark sits within a red oval. Sub-brands (Switch, Mario, Zelda) get their own colors, but Nintendo as a corporate identity stays mono-red.

Copy as code

Every token name carries the brand, so two brands can share one stylesheet.

:root {
  --nintendo-red: #e60012;
  --nintendo-white: #ffffff;
  --nintendo-charcoal: #1a1a1a;
}

@theme {
  --color-nintendo-red: #e60012;
  --color-nintendo-white: #ffffff;
  --color-nintendo-charcoal: #1a1a1a;
}

module.exports = {
  theme: {
    extend: {
      colors: {
        "nintendo-red": "#e60012",
        "nintendo-white": "#ffffff",
        "nintendo-charcoal": "#1a1a1a",
      },
    },
  },
};

Source: https://www.nintendo.com/ · As of 2026-05-03 · This page is an unofficial reference. Color values are factual sRGB hex codes and not subject to copyright; the Nintendo name and any associated marks belong to their owner. Request removal via support.

More from Media & Entertainment