Media & Entertainment
Disney+ Color Palette
Deep navy with a single arc-curve wordmark — streaming gravitas.
Disney+ launched in 2019 with a palette engineered for the dark-mode TV environment: deep navy (#01153E) backgrounds, the single arc-curved wordmark in #FFFFFF white. The choice intentionally departs from the multi-color Disney parent brand — the streaming product needed to feel premium and cinematic, not theme-park bright. The navy has become one of the most-recognized streaming-service identities.
The palette
Copy as CSS
:root {
--disney-navy: #01153e;
--white: #ffffff;
--hover-cyan: #1a8fff;
}Source: https://www.disneyplus.com/ · As of 2026-05-03 · This page is an unofficial reference. Color values are factual sRGB hex codes and not subject to copyright; the Disney+ name and any associated marks belong to their owner. Use support to request removal.