Netflix Color Palette

Select any value to copy it.

• Netflix Red

  Primary

  #E50914rgb(229, 9, 20)hsl(357, 92%, 47%)

  Closest in ArchiveCrimson Core Bright
  Closest in Archive: Crimson Core Bright

• Netflix Black

  Neutral

  #221F1Frgb(34, 31, 31)hsl(0, 5%, 13%)

  Not among the swatches on brand.netflix.com, which use pure black #000000.

  Closest in ArchiveVermillion Ink Faint
  Closest in Archive: Vermillion Ink Faint

• Pure Black

  Neutral

  #000000rgb(0, 0, 0)hsl(0, 0%, 0%)

  The black swatch on brand.netflix.com, beside Netflix Red and white.

  Closest in ArchiveTrue Gray Ink
  Closest in Archive: True Gray Ink

• White

  Neutral

  #FFFFFFrgb(255, 255, 255)hsl(0, 0%, 100%)

  Closest in ArchiveWarm Gray Veil
  Closest in Archive: Warm Gray Veil

Can it carry text? (WCAG contrast)

Each color as text on white and on black. AA means body text passes. Select a ratio to open the pair in the contrast checker.

• Netflix RedAaon white4.79:1AANetflix Red: Open in contrast checkerAaon black4.38:1Large text onlyNetflix Red: Open in contrast checker
• Netflix BlackAaon white16.36:1AANetflix Black: Open in contrast checkerAaon black1.28:1Not for textNetflix Black: Open in contrast checker
• Pure BlackAaon white21.00:1AAPure Black: Open in contrast checkerAaon black1.00:1Not for textPure Black: Open in contrast checker
• WhiteAaon white1.00:1Not for textWhite: Open in contrast checkerAaon black21.00:1AAWhite: Open in contrast checker

About this palette

Netflix's #E50914 red stands out against the platform's black background — a visual analogue to a movie marquee in a darkened theater. The minimalism is the point: only one accent, used decisively, on every surface.

Copy as code

Every token name carries the brand, so two brands can share one stylesheet.

:root {
  --netflix-red: #e50914;
  --netflix-black: #221f1f;
  --netflix-pure-black: #000000;
  --netflix-white: #ffffff;
}

@theme {
  --color-netflix-red: #e50914;
  --color-netflix-black: #221f1f;
  --color-netflix-pure-black: #000000;
  --color-netflix-white: #ffffff;
}

module.exports = {
  theme: {
    extend: {
      colors: {
        "netflix-red": "#e50914",
        "netflix-black": "#221f1f",
        "netflix-pure-black": "#000000",
        "netflix-white": "#ffffff",
      },
    },
  },
};

Source: https://brand.netflix.com/ · As of 2026-09-29 · This page is an unofficial reference. Color values are factual sRGB hex codes and not subject to copyright; the Netflix name and any associated marks belong to their owner. Request removal via support.

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