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ColorArchive/Brands/Netflix

Media & Entertainment

Netflix Color Palette

One red against pure black — the color of cinema in the dark.

Netflix's #E50914 red is calibrated to pop maximally against the platform's black background — a visual analogue to a movie marquee in a darkened theater. The minimalism is the point: only one accent, used decisively, on every surface.

The palette

  • Netflix Red

    Primary
    Closest in ArchiveCrimson Core Pure
    Closest in Archive: Crimson Core Pure

  • Netflix Black

    Neutral
    Closest in ArchiveCrimson Ink Faint
    Closest in Archive: Crimson Ink Faint

  • White

    Neutral
    Closest in ArchiveAqua Veil Clear
    Closest in Archive: Aqua Veil Clear

Copy as CSS

:root {
  --netflix-red: #e50914;
  --netflix-black: #221f1f;
  --white: #ffffff;
}

Source: https://brand.netflix.com/ · As of 2026-05-02 · This page is an unofficial reference. Color values are factual sRGB hex codes and not subject to copyright; the Netflix name and any associated marks belong to their owner. Use support to request removal.

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One red wordmark — Kyoto-disciplined, family-friendly, 130+ years old.