Developer Tools
Vercel Color Palette
Black, white, and the negative space between — a deployment platform aesthetic.
Vercel's identity is one of the most disciplined in software: pure black on pure white, with the triangular wordmark doing all the work. Marketing uses high-fidelity gradients sparingly; product UI maintains the same restraint, leaving deployment status colors as the only chromatic accents.
The palette
- Closest in Archive: Crimson Ink ClearClosest in ArchiveCrimson Ink Clear
Vercel Black
Primary - Closest in Archive: Aqua Veil ClearClosest in ArchiveAqua Veil Clear
Vercel White
Neutral - Closest in Archive: Warm Gray VeilClosest in ArchiveWarm Gray Veil
Gray 1
Neutral - Closest in Archive: Sapphire Core PureClosest in ArchiveSapphire Core Pure
Vercel Blue
AccentUsed sparingly on links and CTAs.
Copy as CSS
:root {
--vercel-black: #000000;
--vercel-white: #ffffff;
--gray-1: #fafafa;
--vercel-blue: #0070f3;
}Source: https://vercel.com/design · As of 2026-05-02 · This page is an unofficial reference. Color values are factual sRGB hex codes and not subject to copyright; the Vercel name and any associated marks belong to their owner. Use support to request removal.
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