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ColorArchive/Brands/Stripe

Fintech

Stripe Color Palette

Indigo over a near-black background — the new default for fintech.

Stripe established a now-imitated visual language: a bright indigo-purple (#635BFF) against deep navy and white, with crisp gradients running through marketing surfaces. The choice signals technology rather than the trust-blue or wealth-green that older fintech defaulted to.

The palette

  • Stripe Indigo

    Primary
    Closest in ArchiveIris Silk Pure
    Closest in Archive: Iris Silk Pure

  • Slate Navy

    Neutral
    Closest in ArchiveSapphire Ink Vivid
    Closest in Archive: Sapphire Ink Vivid

  • Success Green

    Accent
    Closest in ArchiveMint Velvet Pure
    Closest in Archive: Mint Velvet Pure

  • Off White

    Neutral
    Closest in ArchiveCobalt Veil Clear
    Closest in Archive: Cobalt Veil Clear

Copy as CSS

:root {
  --stripe-indigo: #635bff;
  --slate-navy: #0a2540;
  --success-green: #00d924;
  --off-white: #f6f9fc;
}

Source: https://stripe.com/newsroom/brand-assets · As of 2026-05-02 · This page is an unofficial reference. Color values are factual sRGB hex codes and not subject to copyright; the Stripe name and any associated marks belong to their owner. Use support to request removal.