Tech & Hardware
Google Color Palette
Four primary hues, no shades — pure, optimistic, and global.
The Google logo uses four primaries (blue, red, yellow, green) chosen for maximum recognizability across cultures and screen densities. Material Design extends these into full tonal scales, but the core brand mark stays at fully saturated, unshaded primaries — a deliberate signal of optimism and accessibility.
The palette
- Closest in Archive: Cobalt Tone BrightClosest in ArchiveCobalt Tone Bright
Google Blue
Primary - Closest in Archive: Scarlet Radiant VividClosest in ArchiveScarlet Radiant Vivid
Google Red
Primary - Closest in Archive: Saffron Core PureClosest in ArchiveSaffron Core Pure
Google Yellow
Primary - Closest in Archive: Seafoam Velvet ClearClosest in ArchiveSeafoam Velvet Clear
Google Green
Primary
Copy as CSS
:root {
--google-blue: #4285f4;
--google-red: #ea4335;
--google-yellow: #fbbc04;
--google-green: #34a853;
}Source: https://about.google/brand-resource-center/ · As of 2026-05-02 · This page is an unofficial reference. Color values are factual sRGB hex codes and not subject to copyright; the Google name and any associated marks belong to their owner. Use support to request removal.