Tech & Hardware
Apple Color Palette
Stark monochrome, one iconic blue accent.
Apple's identity is built on uncompromising contrast: pure white-on-black hardware imagery and generous negative space, with a single saturated blue (System Blue, #007AFF) reserved for interactive UI affordances across iOS, macOS, watchOS, and visionOS. The disciplined two-color palette is one of the most recognized in technology.
The palette
- Closest in Archive: Crimson Ink ClearClosest in ArchiveCrimson Ink Clear
Apple Black
PrimaryHardware finishes, packaging, dark-mode canvases.
- Closest in Archive: Aqua Veil ClearClosest in ArchiveAqua Veil Clear
Apple White
NeutralThe default canvas; paired with generous whitespace.
- Closest in Archive: Sapphire Core PureClosest in ArchiveSapphire Core Pure
System Blue
AccentInteractive blue across all Apple platforms.
Copy as CSS
:root {
--apple-black: #000000;
--apple-white: #ffffff;
--system-blue: #007aff;
}Source: https://developer.apple.com/design/human-interface-guidelines/color · As of 2026-05-02 · This page is an unofficial reference. Color values are factual sRGB hex codes and not subject to copyright; the Apple name and any associated marks belong to their owner. Use support to request removal.
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