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Amethyst Core Vivid
Color detail

Amethyst Core Vivid

Blue · Hue 245
Metrics
S 74% · L 48%
Contrast (WCAG)
on white9.2:1AAon black2.3:1Fail
Save to journalSign in to saveStart palette from thisRecent trail

About this color

Amethyst Core Vivid (#2F20D5) belongs to the blue family — hue 245°, 74% saturation, 48% lightness. Copy the hex, RGB, or HSL value above, or paste the CSS custom property below into your stylesheet to reference this color directly.

CSS
:root {
  --colorarchive-amethyst-core-vivid: #2F20D5;
  --colorarchive-amethyst-core-vivid-hsl: hsl(245, 74%, 48%);
  --colorarchive-amethyst-core-vivid-rgb: rgb(47, 32, 213);
}

AI Color Names

Let AI suggest alternative poetic names for this color in English and Chinese.

Design Context

ProfessionalReliableFocused
Common in

Banking · Insurance · Enterprise Software

Pairs well with

White for clean authority, light orange for warm contrast, dark navy for depth

Design tip

The backbone of business interfaces. Use for primary actions and navigation. Blue links are the web's universal convention.

Cultural context ▶

Blue is the world's most popular color. It represents trust, competence, and stability across virtually all cultures.

Color Origins

Blue family

The most-loved color on the planet, and the most overused.

Heritage

Blue is one of the hardest colors for nature to make with pigment — and, historically, one of the most expensive to paint with. Ultramarine, ground from lapis lazuli mined in Afghanistan, could cost as much as gold in Renaissance Europe; Vermeer used it lavishly. Egyptian blue (the first synthetic pigment, ~3000 BCE) was lost for centuries and rediscovered in the 19th. Prussian blue (1704) quickly gave painters a cheap alternative to ultramarine; Yves Klein's IKB (1960) re-aristocratized blue.

Across cultures

In ancient Egypt blue was the color of the Nile and the heavens — sacred, protective. In China blue-and-white porcelain (qinghua) defined export ceramics for centuries. In Mediterranean traditions blue wards off the evil eye. In America, IBM's blue logo helped earn it the nickname 'Big Blue'; in Japan, indigo (ai) is the centuries-old workwear dye that became the ground tone of an entire textile tradition. Across the world blue is consistently rated the most-liked color — in one ten-country survey it led every other color by 8 to 18 points.

In the wild

Mark Zuckerberg has said Facebook is blue because he is red-green colorblind. Levi's blue is the natural color of indigo on cotton. Twitter Blue (#1DA1F2) defined social-media blue for years before the 2023 rebrand to X scrapped it. The blue checkmark, the blue link, the blue 'send' button — blue has become the default color of digital trust, to the point of being a UX cliché.

How it reads

Blue tends to recede — the eye focuses blue light slightly in front of the retina, which can make blue elements feel deep or distant. It reads as trustworthy, calm, corporate, and (at the cool end) cold. Light blues read airy and clinical; mid blues are the default for tech and finance; deep blues read as luxurious or naval. The omnipresence of blue in software is real: most enterprise UIs reach for it because it offends the fewest stakeholders, which is also the reason it can feel like the absence of a real choice.

This particular tone

A vivid mid-tone — distinctive enough to anchor an identity, saturated enough to demand a quiet supporting palette.

Lightness band: At mid-lightness the hue carries its full character. This is the band where many identity colors live: bright enough to be distinctive at small sizes, deep enough to sit cleanly on a white canvas.

Saturation band: At this saturation the color is doing work. It reads as a brand statement, a sport accessory, or a UI signal. It should be used in small, deliberate doses against quieter neighbors; large fields at this saturation will exhaust the eye.

Brands using a similar color

Within the public brand-guidelines reference catalog, these are the closest matches to #2F20D5.

  • PlayStationprimary
    PlayStation Blue · #003791
    →
  • Webflowprimary
    Webflow Blue · #4353FF
    →
  • Canvaprimary
    Canva Violet · #7D2AE7
    →

Cultures using a similar color

From the cultural-palette catalog, these regions feature a color close to #2F20D5.

  • France (Paris)Yves Klein Blue (IKB)
    #002FA7 · Registered by Yves Klein (Soleau envelope), 1960
    →
  • England (London)Underground Blue
    #1C3F95 · Editorial blue, not TfL's value (TfL Corporate Blue / Piccadilly line: PMS 072, R0 G25 B168)
    →
  • EgyptLapis Lazuli
    #1F4287 · Lapis lazuli from Badakhshan (Afghanistan), jewelry and inlay
    →

Color guides

Go deeper on using blue and color in design.

Brand & MarketingTechnology Brand Color Design: Trust, Intelligence, and the Blue ProblemColor PsychologyBlue Color Psychology in Branding: Why Every Bank and Tech Giant Chooses BlueDesign SystemsDesign Token Color Naming: A System That Scales

Tonal strip

All lightness levels at this hue and saturation. Click any to navigate.

Palette moves

Instead of stopping at one swatch, use nearby, opposite, and tonal neighbors to branch into a broader palette.

Lighter companion
Amethyst Radiant Vivid
#4133E1 · hsl(245, 74%, 54%)
Darker companion
Amethyst Velvet Vivid
#291CBA · hsl(245, 74%, 42%)
Complementary counterpoint
Citrine Core Vivid
#D5D520 · hsl(60, 74%, 48%)
Analogous lead
Plum Core Vivid
#7A20D5 · hsl(270, 74%, 48%)
Analogous echo
Cobalt Core Vivid
#205CD5 · hsl(220, 74%, 48%)
Triadic +120°
Scarlet Core Vivid
#D52F20 · hsl(5, 74%, 48%)
Triadic +240°
Emerald Core Vivid
#20D520 · hsl(120, 74%, 48%)
Split-comp +150°
Coral Core Vivid
#D57A20 · hsl(30, 74%, 48%)
Split-comp +210°
Lime Core Vivid
#7AD520 · hsl(90, 74%, 48%)
Export preview
Base: Amethyst Core Vivid #2F20D5
Lighter companion: Amethyst Radiant Vivid #4133E1
Darker companion: Amethyst Velvet Vivid #291CBA
Complementary counterpoint: Citrine Core Vivid #D5D520
Analogous lead: Plum Core Vivid #7A20D5
Analogous echo: Cobalt Core Vivid #205CD5
Triadic +120°: Scarlet Core Vivid #D52F20
Triadic +240°: Emerald Core Vivid #20D520
Split-comp +150°: Coral Core Vivid #D57A20
Split-comp +210°: Lime Core Vivid #7AD520

Compare

See how Amethyst Core Vivid compares side by side with related colors.

vsAmethyst Radiant VividvsAmethyst Velvet VividvsCitrine Core VividvsPlum Core VividvsCobalt Core VividvsScarlet Core Vivid

Nearest neighbors

The closest archive matches by hue, saturation, and lightness.

Search by hex
Nearby match
Amethyst Velvet Vivid
#291CBA · hsl(245, 74%, 42%)
Nearby match
Amethyst Radiant Vivid
#4133E1 · hsl(245, 74%, 54%)
Nearby match
Amethyst Core Bright
#2514E1 · hsl(245, 84%, 48%)
Nearby match
Iris Core Vivid
#2020D5 · hsl(240, 74%, 48%)
Nearby match
Violet Core Vivid
#3E20D5 · hsl(250, 74%, 48%)
Nearby match
Amethyst Core Pure
#1D0AEB · hsl(245, 92%, 48%)

Accessible pairings

Archive colors that meet WCAG contrast standards when paired with this color. Use as text-on-background or background-on-text.

Contrast checker
AAA8.8:1
Citrine Veil Faint
#FAFAF9
AAA8.9:1
Citrine Veil Muted
#FBFBF9
AAA8.9:1
Citrine Veil Dust
#FBFBF9
AAA8.9:1
Citrine Veil Soft
#FCFCF8
AAA9:1
Citrine Veil Clear
#FDFDF7
AAA9.1:1
Citrine Veil Vivid
#FEFEF6

Color Vision Simulation

How this color appears with different color vision deficiencies.

Full simulator
Deuteranopia
#2A2BB6
Protanopia
#2929BD
Tritanopia
#2EA6A1
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Saturation ladder

Same hue and lightness, from gray to pure

Search
Amethyst Core Faint#706E87 · hsl(245, 10%, 48%)Amethyst Core Muted#686490 · hsl(245, 18%, 48%)Amethyst Core Dust#605B9A · hsl(245, 26%, 48%)Amethyst Core Soft#5851A4 · hsl(245, 34%, 48%)Amethyst Core Clear#4338BC · hsl(245, 54%, 48%)Amethyst Core Vivid#2F20D5 · hsl(245, 74%, 48%)Amethyst Core Bright#2514E1 · hsl(245, 84%, 48%)Amethyst Core Pure#1D0AEB · hsl(245, 92%, 48%)
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