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Amethyst Silk Vivid
Color detail

Amethyst Silk Vivid

Blue · Hue 245
Metrics
S 74% · L 68%
Contrast (WCAG)
on white3.9:1AA Largeon black5.4:1AA
Save to journalSign in to saveStart palette from thisRecent trail

About this color

Amethyst Silk Vivid (#7B71EA) belongs to the blue family — hue 245°, 74% saturation, 68% lightness. Copy the hex, RGB, or HSL value above, or paste the CSS custom property below into your stylesheet to reference this color directly.

CSS
:root {
  --colorarchive-amethyst-silk-vivid: #7B71EA;
  --colorarchive-amethyst-silk-vivid-hsl: hsl(245, 74%, 68%);
  --colorarchive-amethyst-silk-vivid-rgb: rgb(123, 113, 234);
}

AI Color Names

Let AI suggest alternative poetic names for this color in English and Chinese.

Design Context

SereneTrustworthyClean
Common in

Social Media · Cloud Storage · Baby Products

Pairs well with

Light gray for tech minimalism, peach for friendly warmth

Design tip

The default choice for tech and social platforms for good reason. Light blue backgrounds reduce anxiety and increase trust.

Cultural context ▶

Light blue represents peace, sky, and openness. It's the most universally liked color, making it safe for global brands.

Color Origins

Blue family

The most-loved color on the planet, and the most overused.

Heritage

Blue is one of the hardest colors for nature to make with pigment — and, historically, one of the most expensive to paint with. Ultramarine, ground from lapis lazuli mined in Afghanistan, could cost as much as gold in Renaissance Europe; Vermeer used it lavishly. Egyptian blue (the first synthetic pigment, ~3000 BCE) was lost for centuries and rediscovered in the 19th. Prussian blue (1704) quickly gave painters a cheap alternative to ultramarine; Yves Klein's IKB (1960) re-aristocratized blue.

Across cultures

In ancient Egypt blue was the color of the Nile and the heavens — sacred, protective. In China blue-and-white porcelain (qinghua) defined export ceramics for centuries. In Mediterranean traditions blue wards off the evil eye. In America, IBM's blue logo helped earn it the nickname 'Big Blue'; in Japan, indigo (ai) is the centuries-old workwear dye that became the ground tone of an entire textile tradition. Across the world blue is consistently rated the most-liked color — in one ten-country survey it led every other color by 8 to 18 points.

In the wild

Mark Zuckerberg has said Facebook is blue because he is red-green colorblind. Levi's blue is the natural color of indigo on cotton. Twitter Blue (#1DA1F2) defined social-media blue for years before the 2023 rebrand to X scrapped it. The blue checkmark, the blue link, the blue 'send' button — blue has become the default color of digital trust, to the point of being a UX cliché.

How it reads

Blue tends to recede — the eye focuses blue light slightly in front of the retina, which can make blue elements feel deep or distant. It reads as trustworthy, calm, corporate, and (at the cool end) cold. Light blues read airy and clinical; mid blues are the default for tech and finance; deep blues read as luxurious or naval. The omnipresence of blue in software is real: most enterprise UIs reach for it because it offends the fewest stakeholders, which is also the reason it can feel like the absence of a real choice.

This particular tone

A vivid mid-tone — distinctive enough to anchor an identity, saturated enough to demand a quiet supporting palette.

Lightness band: At mid-lightness the hue carries its full character. This is the band where many identity colors live: bright enough to be distinctive at small sizes, deep enough to sit cleanly on a white canvas.

Saturation band: At this saturation the color is doing work. It reads as a brand statement, a sport accessory, or a UI signal. It should be used in small, deliberate doses against quieter neighbors; large fields at this saturation will exhaust the eye.

Brands using a similar color

Within the public brand-guidelines reference catalog, these are the closest matches to #7B71EA.

  • Linearprimary
    Linear Indigo · #5E6AD2
    →
  • Discordprimary
    Blurple · #5865F2
    →
  • Stripeprimary
    Stripe Indigo · #635BFF
    →

Cultures using a similar color

From the cultural-palette catalog, these regions feature a color close to #7B71EA.

  • MoroccoMajorelle Blue
    #6050DC · Jacques Majorelle's Marrakech garden, 1937
    →
  • France (Paris)Seine Steel
    #7E8A93 · River reflectivity in winter
    →
  • China (Traditional)Jade Green (碧玉)
    #5F9EA0 · Hetian and Burmese jadeite
    →

Color guides

Go deeper on using blue and color in design.

Brand & MarketingTechnology Brand Color Design: Trust, Intelligence, and the Blue ProblemColor PsychologyBlue Color Psychology in Branding: Why Every Bank and Tech Giant Chooses BlueBrand & MarketingBrand Color Palette Ideas That Hold Up Beyond the Launch

Tonal strip

All lightness levels at this hue and saturation. Click any to navigate.

Palette moves

Instead of stopping at one swatch, use nearby, opposite, and tonal neighbors to branch into a broader palette.

Lighter companion
Amethyst Bloom Vivid
#9C95EF · hsl(245, 74%, 76%)
Darker companion
Amethyst Tone Vivid
#5A4EE4 · hsl(245, 74%, 60%)
Complementary counterpoint
Citrine Silk Vivid
#EAEA71 · hsl(60, 74%, 68%)
Analogous lead
Plum Silk Vivid
#AD71EA · hsl(270, 74%, 68%)
Analogous echo
Cobalt Silk Vivid
#7199EA · hsl(220, 74%, 68%)
Triadic +120°
Scarlet Silk Vivid
#EA7B71 · hsl(5, 74%, 68%)
Triadic +240°
Emerald Silk Vivid
#71EA71 · hsl(120, 74%, 68%)
Split-comp +150°
Coral Silk Vivid
#EAAD71 · hsl(30, 74%, 68%)
Split-comp +210°
Lime Silk Vivid
#ADEA71 · hsl(90, 74%, 68%)
Export preview
Base: Amethyst Silk Vivid #7B71EA
Lighter companion: Amethyst Bloom Vivid #9C95EF
Darker companion: Amethyst Tone Vivid #5A4EE4
Complementary counterpoint: Citrine Silk Vivid #EAEA71
Analogous lead: Plum Silk Vivid #AD71EA
Analogous echo: Cobalt Silk Vivid #7199EA
Triadic +120°: Scarlet Silk Vivid #EA7B71
Triadic +240°: Emerald Silk Vivid #71EA71
Split-comp +150°: Coral Silk Vivid #EAAD71
Split-comp +210°: Lime Silk Vivid #ADEA71

Compare

See how Amethyst Silk Vivid compares side by side with related colors.

vsAmethyst Bloom VividvsAmethyst Tone VividvsCitrine Silk VividvsPlum Silk VividvsCobalt Silk VividvsScarlet Silk Vivid

Nearest neighbors

The closest archive matches by hue, saturation, and lightness.

Search by hex
Nearby match
Amethyst Silk Bright
#7469F2 · hsl(245, 84%, 68%)
Nearby match
Iris Silk Vivid
#7171EA · hsl(240, 74%, 68%)
Nearby match
Violet Silk Vivid
#8571EA · hsl(250, 74%, 68%)
Nearby match
Amethyst Tone Vivid
#5A4EE4 · hsl(245, 74%, 60%)
Nearby match
Amethyst Bloom Vivid
#9C95EF · hsl(245, 74%, 76%)
Nearby match
Amethyst Silk Pure
#6F62F8 · hsl(245, 92%, 68%)

Accessible pairings

Archive colors that meet WCAG contrast standards when paired with this color. Use as text-on-background or background-on-text.

Contrast checker
AA4.5:1
Plum Ink Clear
#241037
AA4.6:1
Plum Ink Vivid
#24093E
AA4.6:1
Plum Ink Bright
#240642
AA4.6:1
Plum Ink Pure
#240345
AA4.5:1
Indigo Ink Clear
#101737
AA4.6:1
Indigo Ink Vivid
#09123E

Color Vision Simulation

How this color appears with different color vision deficiencies.

Full simulator
Deuteranopia
#7778CF
Protanopia
#7777D5
Tritanopia
#7BC2BD
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Saturation ladder

Same hue and lightness, from gray to pure

Search
Amethyst Silk Faint#A7A5B6 · hsl(245, 10%, 68%)Amethyst Silk Muted#A19FBC · hsl(245, 18%, 68%)Amethyst Silk Dust#9C98C3 · hsl(245, 26%, 68%)Amethyst Silk Soft#9692C9 · hsl(245, 34%, 68%)Amethyst Silk Clear#8981D9 · hsl(245, 54%, 68%)Amethyst Silk Vivid#7B71EA · hsl(245, 74%, 68%)Amethyst Silk Bright#7469F2 · hsl(245, 84%, 68%)Amethyst Silk Pure#6F62F8 · hsl(245, 92%, 68%)
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