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Amethyst Veil Vivid
Color detail

Amethyst Veil Vivid

Blue · Hue 245
Metrics
S 74% · L 98%
Contrast (WCAG)
on white1.1:1Failon black19.6:1AA
Save to journalSign in to saveStart palette from thisRecent trail

About this color

Amethyst Veil Vivid (#F7F6FE) belongs to the blue family — hue 245°, 74% saturation, 98% lightness. Copy the hex, RGB, or HSL value above, or paste the CSS custom property below into your stylesheet to reference this color directly.

CSS
:root {
  --colorarchive-amethyst-veil-vivid: #F7F6FE;
  --colorarchive-amethyst-veil-vivid-hsl: hsl(245, 74%, 98%);
  --colorarchive-amethyst-veil-vivid-rgb: rgb(247, 246, 254);
}

AI Color Names

Let AI suggest alternative poetic names for this color in English and Chinese.

Design Context

SereneTrustworthyClean
Common in

Social Media · Cloud Storage · Baby Products

Pairs well with

Light gray for tech minimalism, peach for friendly warmth

Design tip

The default choice for tech and social platforms for good reason. Light blue backgrounds reduce anxiety and increase trust.

Cultural context ▶

Light blue represents peace, sky, and openness. It's the most universally liked color, making it safe for global brands.

Color Origins

Blue family

The most-loved color on the planet, and the most overused.

Heritage

Blue is one of the hardest colors for nature to make with pigment — and, historically, one of the most expensive to paint with. Ultramarine, ground from lapis lazuli mined in Afghanistan, could cost as much as gold in Renaissance Europe; Vermeer used it lavishly. Egyptian blue (the first synthetic pigment, ~3000 BCE) was lost for centuries and rediscovered in the 19th. Prussian blue (1704) quickly gave painters a cheap alternative to ultramarine; Yves Klein's IKB (1960) re-aristocratized blue.

Across cultures

In ancient Egypt blue was the color of the Nile and the heavens — sacred, protective. In China blue-and-white porcelain (qinghua) defined export ceramics for centuries. In Mediterranean traditions blue wards off the evil eye. In America, IBM's blue logo helped earn it the nickname 'Big Blue'; in Japan, indigo (ai) is the centuries-old workwear dye that became the ground tone of an entire textile tradition. Across the world blue is consistently rated the most-liked color — in one ten-country survey it led every other color by 8 to 18 points.

In the wild

Mark Zuckerberg has said Facebook is blue because he is red-green colorblind. Levi's blue is the natural color of indigo on cotton. Twitter Blue (#1DA1F2) defined social-media blue for years before the 2023 rebrand to X scrapped it. The blue checkmark, the blue link, the blue 'send' button — blue has become the default color of digital trust, to the point of being a UX cliché.

How it reads

Blue tends to recede — the eye focuses blue light slightly in front of the retina, which can make blue elements feel deep or distant. It reads as trustworthy, calm, corporate, and (at the cool end) cold. Light blues read airy and clinical; mid blues are the default for tech and finance; deep blues read as luxurious or naval. The omnipresence of blue in software is real: most enterprise UIs reach for it because it offends the fewest stakeholders, which is also the reason it can feel like the absence of a real choice.

This particular tone

An almost luminous high-key tone — at this saturation and brightness, the color borders on neon. Use sparingly; it overpowers most companions.

Lightness band: At this lightness the hue almost recedes into the surface around it — useful for backgrounds, hover states, and any surface where the color should suggest a mood without competing with content.

Saturation band: At this saturation the color is doing work. It reads as a brand statement, a sport accessory, or a UI signal. It should be used in small, deliberate doses against quieter neighbors; large fields at this saturation will exhaust the eye.

Brands using a similar color

Within the public brand-guidelines reference catalog, these are the closest matches to #F7F6FE.

  • Stripeneutral
    Off White · #F6F9FC
    →
  • Lululemonneutral
    Site Off-White · #F9F9F8
    →
  • Vercelneutral
    Gray 1 · #FAFAFA
    →

Cultures using a similar color

From the cultural-palette catalog, these regions feature a color close to #F7F6FE.

  • Korea (Obangsaek)Obangsaek White (백 / baek)
    #F5F5F2 · West — metal element, hemp linen
    →
  • Greece (Aegean)Limewashed White
    #F8F4EE · Calcium hydroxide on stone
    →
  • ScandinaviaSnow White
    #F4F0EA · Limewashed plaster, Nordic interiors
    →

Color guides

Go deeper on using blue and color in design.

Brand & MarketingTechnology Brand Color Design: Trust, Intelligence, and the Blue ProblemColor PsychologyBlue Color Psychology in Branding: Why Every Bank and Tech Giant Chooses BlueDesign SystemsDesign Token Color Naming: A System That Scales

Tonal strip

All lightness levels at this hue and saturation. Click any to navigate.

Palette moves

Instead of stopping at one swatch, use nearby, opposite, and tonal neighbors to branch into a broader palette.

Darker companion
Amethyst Whisper Vivid
#E6E4FB · hsl(245, 74%, 94%)
Complementary counterpoint
Citrine Veil Vivid
#FEFEF6 · hsl(60, 74%, 98%)
Analogous lead
Plum Veil Vivid
#FAF6FE · hsl(270, 74%, 98%)
Analogous echo
Cobalt Veil Vivid
#F6F9FE · hsl(220, 74%, 98%)
Triadic +120°
Scarlet Veil Vivid
#FEF7F6 · hsl(5, 74%, 98%)
Triadic +240°
Emerald Veil Vivid
#F6FEF6 · hsl(120, 74%, 98%)
Split-comp +150°
Coral Veil Vivid
#FEFAF6 · hsl(30, 74%, 98%)
Split-comp +210°
Lime Veil Vivid
#FAFEF6 · hsl(90, 74%, 98%)
Export preview
Base: Amethyst Veil Vivid #F7F6FE
Darker companion: Amethyst Whisper Vivid #E6E4FB
Complementary counterpoint: Citrine Veil Vivid #FEFEF6
Analogous lead: Plum Veil Vivid #FAF6FE
Analogous echo: Cobalt Veil Vivid #F6F9FE
Triadic +120°: Scarlet Veil Vivid #FEF7F6
Triadic +240°: Emerald Veil Vivid #F6FEF6
Split-comp +150°: Coral Veil Vivid #FEFAF6
Split-comp +210°: Lime Veil Vivid #FAFEF6

Compare

See how Amethyst Veil Vivid compares side by side with related colors.

vsAmethyst Whisper VividvsCitrine Veil VividvsPlum Veil VividvsCobalt Veil VividvsScarlet Veil VividvsEmerald Veil Vivid

Nearest neighbors

The closest archive matches by hue, saturation, and lightness.

Search by hex
Nearby match
Amethyst Whisper Vivid
#E6E4FB · hsl(245, 74%, 94%)
Nearby match
Amethyst Veil Bright
#F6F6FE · hsl(245, 84%, 98%)
Nearby match
Iris Veil Vivid
#F6F6FE · hsl(240, 74%, 98%)
Nearby match
Violet Veil Vivid
#F7F6FE · hsl(250, 74%, 98%)
Nearby match
Amethyst Mist Vivid
#D6D3F8 · hsl(245, 74%, 90%)
Nearby match
Amethyst Whisper Bright
#E5E3FD · hsl(245, 84%, 94%)

Accessible pairings

Archive colors that meet WCAG contrast standards when paired with this color. Use as text-on-background or background-on-text.

Contrast checker
AAA7.8:1
Citrine Shadow Faint
#4F4F40
AAA7.2:1
Citrine Shadow Muted
#54543B
AAA11:1
Citrine Nocturne Faint
#38382E
AAA10.5:1
Citrine Nocturne Muted
#3C3C2A
AAA9.9:1
Citrine Nocturne Dust
#404026
AAA9.3:1
Citrine Nocturne Soft
#444422

Color Vision Simulation

How this color appears with different color vision deficiencies.

Full simulator
Deuteranopia
#F7F7FC
Protanopia
#F7F7FC
Tritanopia
#F7FBFA
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Saturation ladder

Same hue and lightness, from gray to pure

Search
Amethyst Veil Faint#F9F9FA · hsl(245, 10%, 98%)Amethyst Veil Muted#F9F9FB · hsl(245, 18%, 98%)Amethyst Veil Dust#F9F9FB · hsl(245, 26%, 98%)Amethyst Veil Soft#F8F8FC · hsl(245, 34%, 98%)Amethyst Veil Clear#F8F7FD · hsl(245, 54%, 98%)Amethyst Veil Vivid#F7F6FE · hsl(245, 74%, 98%)Amethyst Veil Bright#F6F6FE · hsl(245, 84%, 98%)Amethyst Veil Pure#F6F5FF · hsl(245, 92%, 98%)
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