Forest Rain

The temperate rain forests of the Pacific Northwest produce one of the most distinctive color environments on earth: saturated mosses and ferns against grey-green bark, the almost silver light through fog, the deep mahogany red of wet cedar, the unexpected pale lichen at the edges of stone. This palette captures the forest immediately after rain, when every surface is wet and color saturation is at its highest while the light remains uniformly diffuse. It works for brands in the Pacific Northwest context, outdoor and hiking visual systems, editorial work on sustainability and conservation, and any design context that needs depth and complexity within a cool, naturalistic palette.

The Olympic Peninsula, November. Everything is wet and the light is flat — not gray exactly, but the kind of saturated green-gray that only happens here. The ferns are almost fluorescent against the dark cedar. It smells like earth and cold water.