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Collection detail

Logo Brand Primary Bold

Check these colors together: contrast, harmony, color-blind view →Tap a color to copy its HEX

Three single-anchor brand palettes designed for logo and primary identity work. Each pairs a distinctive, highly saturated anchor color with neutral counterparts that support it at every scale and reproduction context. These palettes prioritize cross-media reproduction fidelity and distinctiveness over complexity — a single dominant hue that can function as a proprietary color with sustained use. Chosen for maximum gamut compatibility between RGB, CMYK, and Pantone production contexts.

Bold single-anchor palettes for logo and brand identity work. Each anchor color is chosen for high cross-media reproduction fidelity and category distinctiveness. Suitable for startups and established brands establishing or refreshing a proprietary brand color.

Brand IdentityLogo DesignBoldProprietary Color
Why this set works

High-distinctiveness single-anchor brand palettes for logo and primary identity use — cobalt, garnet, and deep emerald with neutral counterparts.

Brand identity design
Logo color system
Brand guidelines
Prompt words
bold brand identity with cobalt anchor colordistinctive logo color palette for technology brandgarnet brand identity for premium services
Export ready
1. Cobalt Core Vivid #205CD5
2. Cobalt Shadow Clear #213B6E
3. Indigo Nocturne Vivid #0D1A59
4. Amber Whisper Faint #F1F1EE
5. Garnet Core Vivid #D5205C
:root {
  --logo-brand-primary-bold-1: #205CD5;
  --logo-brand-primary-bold-2: #213B6E;
  --logo-brand-primary-bold-3: #0D1A59;
  --logo-brand-primary-bold-4: #F1F1EE;
  --logo-brand-primary-bold-5: #D5205C;
}
Dark mode pairs
#205CD5
#8FACE5
#213B6E
#A9BBDF
#0D1A59
#C0C8F1
#F1F1EE
#1C1C17
#D5205C
#E58FAC
WCAG contrast audit

WCAG contrast ratios for all palette color pairs against white and black text.

#205CD5
5.9:1 AA
3.6:1 AA Large
#213B6E
11:1 AAA
1.9:1 Fail
#0D1A59
16:1 AAA
1.3:1 Fail
#F1F1EE
1.1:1 Fail
18.6:1 AAA
#D5205C
5:1 AA
4.2:1 AA Large

Color-on-color pairs:

+
1.9:1 Fail
+
2.7:1 Fail
+
5.2:1 AA
+
1.2:1 Fail
+
1.5:1 Fail
+
9.7:1 AAA
+
2.2:1 Fail
+
14.2:1 AAA
+
3.2:1 AA Large
+
4.4:1 AA Large

Palette

Each swatch links back to its individual archive detail page.

Back to collections
1
Cobalt Core Vivid
#205CD5
Blue · hsl(220, 74%, 48%)
2
Cobalt Shadow Clear
#213B6E
Blue · hsl(220, 54%, 28%)
3
Indigo Nocturne Vivid
#0D1A59
Blue · hsl(230, 74%, 20%)
4
Amber Whisper Faint
#F1F1EE
Yellow · hsl(50, 10%, 94%)
5
Garnet Core Vivid
#D5205C
Pink · hsl(340, 74%, 48%)

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Ready-made tokens for Logo Brand Primary Bold

Copy the HEX, CSS and Tailwind on this page any time. The ZIP and dark-mode tokens count toward the free 3 exports a day (10 when signed in); Pro removes that cap on every export, including Figma tokens and Procreate swatches in the palette builder.

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From collection to Pro

This collection proves the taste and color direction. Pro removes the daily export cap on every token format, so the palette can move from reference to implementation without rationing.

LayerWhat you have hereWhat Pro adds
ScopeOne curated palette of 5 colors.The same palettes, with no daily export cap anywhere on the site.
OutputHEX, CSS and Tailwind to copy any time. The ZIP and dark-mode tokens count toward the site's free exports: 3 a day, 10 when signed in.No daily limit on any export: this ZIP (CSS, Tailwind, JSON, SCSS), the dark-mode tokens, and Figma tokens and Procreate swatches in the palette builder.
Use caseDirection finding, inspiration, and public proof.Real project handoff, implementation, and reusable production assets.