Notes · Brand Design
Brand Design
3 issues tagged with this topic.
Issue 0982026-03-23
Color in AI-generated design: prompting, correcting, and maintaining brand palette consistency
AI image generation tools (Midjourney, DALL·E, Stable Diffusion) have introduced a new creative workflow that most designers haven't fully integrated into their color practice yet. AI models have strong aesthetic priors about color that pull outputs toward certain palettes — moody desaturated tones, high-contrast cinematic grading, or hyper-saturated fantasy colors depending on the model and prompt. Understanding how to work with and against these priors is now a practical design skill. This issue covers AI color aesthetics, how to prompt for specific palettes, post-generation color correction workflows, and how to maintain brand palette consistency when AI is part of your production pipeline.
Digital DesignBrand Design
Issue 0852026-03-22
Color in email design: HTML constraints, dark mode, and brand consistency
Email HTML is a design environment frozen in the early 2000s. Rendering support across email clients (Gmail, Outlook, Apple Mail, Yahoo) is fragmented enough that CSS properties available in every modern browser may produce completely different results — or no result at all — in email. Color in email is subject to its own set of constraints, from background-color rendering failures in Outlook to dark mode color inversion in Apple Mail. This issue covers the practical constraints and the workarounds that work across clients.
Brand DesignUI/UX Design
Issue 0872026-03-22
Color grading for photographers: HSL targeting, LUT design, and editorial consistency
Color grading in photography is the process of adjusting color after exposure and tone corrections are done. It is the step that moves an image from technically correct to editorially intentional. The tools are the same across Lightroom, Capture One, and DaVinci Resolve — HSL (hue, saturation, luminance) targeting, color wheels, and LUT application — but the conceptual framework requires understanding color as a communication choice, not just a technical adjustment. A consistent grading style is one of the strongest differentiators for professional photographers.
Color TheoryBrand Design
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