Apricot Velvet Soft (#907747) belongs to the orange family — hue 40°, 34% saturation, 42% lightness. Copy the hex, RGB, or HSL value above, or paste the CSS custom property below into your stylesheet to reference this color directly.
:root { --colorarchive-apricot-velvet-soft: #907747; --colorarchive-apricot-velvet-soft-hsl: hsl(40, 34%, 42%); --colorarchive-apricot-velvet-soft-rgb: rgb(144, 119, 71); }
Let AI suggest alternative poetic names for this color in English and Chinese.
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Deep blue for trust + energy balance, dark gray for modern tech aesthetics
Use for creative tool brands and action-oriented interfaces. Orange buttons consistently outperform other colors in A/B tests for engagement.
Orange represents creativity and adventure. In the Netherlands, it's the national color. In Hinduism, it symbolizes purity.
Citrus, fire, and a color named after a fruit.
Orange is unusual: in English the color was named after the fruit, not the other way around — the fruit's name arrived in the 14th century, but until the 16th century this hue was simply 'yellow-red'. Earlier pigments included realgar (toxic), saffron (priceless), and orpiment. Cadmium orange, introduced in the 19th century, gave painters from the Impressionists onward a stable, brilliant orange — though cadmium is itself toxic.
In Hindu and Buddhist tradition saffron orange marks renunciation — the robe of Hindu sannyasis and of Theravada monks. The Dutch House of Orange-Nassau gave the Netherlands a national identity color, still worn at football matches and on King's Day. In Ireland, orange is the Protestant counterpart to green's Catholic association — the country's flag literally encodes the divide. Halloween's orange-and-black is a 20th-century American invention that has since gone global.
Hermès orange is a brand asset traceable to a 1942 wartime cardboard shortage. Penguin Books color-coded its early paperbacks by genre — orange meant general fiction. Nickelodeon, Fanta, and easyJet all use orange, which reads playful and consumer-friendly while staying outside the more crowded red and yellow lanes. NASA's shuttle-era launch-and-entry suits were International Orange so rescue crews could spot astronauts after a bailout over the ocean.
Orange is warm without the urgency of red. It signals appetite (used heavily in fast food), creativity, and approachability. At low saturation it becomes terracotta, rust, or apricot — earthy palettes for hospitality and craft. At high saturation it reads as a sport, energy drink, or warning hazard. Orange and teal is a familiar modern film-grade pairing; the contrast between warm skin tones and cool shadows is engineered for it.
A confident mid-tone — this is the workhorse register of the hue, and the band where many brand colors live.
Lightness band: At mid-lightness the hue carries its full character. This is the band where many identity colors live: bright enough to be distinctive at small sizes, deep enough to sit cleanly on a white canvas.
Saturation band: The clear, mid-saturation register is a common identity sweet spot — saturated enough to register as a 'real' color, restrained enough not to fight typography or photography placed over it.
Within the public brand-guidelines reference catalog, these are the closest matches to #907747.
From the cultural-palette catalog, these regions feature a color close to #907747.
Go deeper on using orange and color in design.
Instead of stopping at one swatch, use nearby, opposite, and tonal neighbors to branch into a broader palette.
Base: Apricot Velvet Soft #907747 Lighter companion: Apricot Core Soft #A48851 Darker companion: Apricot Dusk Soft #746139 Complementary counterpoint: Cobalt Velvet Soft #475F90 Analogous lead: Citrine Velvet Soft #909047 Analogous echo: Vermillion Velvet Soft #905947 Triadic +120°: Teal Velvet Soft #479077 Triadic +240°: Mulberry Velvet Soft #774790 Split-comp +150°: Cerulean Velvet Soft #478390 Split-comp +210°: Violet Velvet Soft #534790
See how Apricot Velvet Soft compares side by side with related colors.
The closest archive matches by hue, saturation, and lightness.
Archive colors that meet WCAG contrast standards when paired with this color. Use as text-on-background or background-on-text.
How this color appears with different color vision deficiencies.
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