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Indigo Tone Soft
Color detail

Indigo Tone Soft

Blue · Hue 230
Metrics
S 34% · L 60%
Contrast (WCAG)
on white3.7:1AA Largeon black5.7:1AA
Save to journalSign in to saveStart palette from thisRecent trail

About this color

Indigo Tone Soft (#7682BC) belongs to the blue family — hue 230°, 34% saturation, 60% lightness. Copy the hex, RGB, or HSL value above, or paste the CSS custom property below into your stylesheet to reference this color directly.

CSS
:root {
  --colorarchive-indigo-tone-soft: #7682BC;
  --colorarchive-indigo-tone-soft-hsl: hsl(230, 34%, 60%);
  --colorarchive-indigo-tone-soft-rgb: rgb(118, 130, 188);
}

AI Color Names

Let AI suggest alternative poetic names for this color in English and Chinese.

Design Context

ProfessionalReliableFocused
Common in

Banking · Insurance · Enterprise Software

Pairs well with

White for clean authority, light orange for warm contrast, dark navy for depth

Design tip

The backbone of business interfaces. Use for primary actions and navigation. Blue links are the web's universal convention.

Cultural context ▶

Blue is the world's most popular color. It represents trust, competence, and stability across virtually all cultures.

Color Origins

Blue family

The most-loved color on the planet, and the most overused.

Heritage

Blue is one of the hardest colors for nature to make with pigment — and, historically, one of the most expensive to paint with. Ultramarine, ground from lapis lazuli mined in Afghanistan, could cost as much as gold in Renaissance Europe; Vermeer used it lavishly. Egyptian blue (the first synthetic pigment, ~3000 BCE) was lost for centuries and rediscovered in the 19th. Prussian blue (1704) quickly gave painters a cheap alternative to ultramarine; Yves Klein's IKB (1960) re-aristocratized blue.

Across cultures

In ancient Egypt blue was the color of the Nile and the heavens — sacred, protective. In China blue-and-white porcelain (qinghua) defined export ceramics for centuries. In Mediterranean traditions blue wards off the evil eye. In America, IBM's blue logo helped earn it the nickname 'Big Blue'; in Japan, indigo (ai) is the centuries-old workwear dye that became the ground tone of an entire textile tradition. Across the world blue is consistently rated the most-liked color — in one ten-country survey it led every other color by 8 to 18 points.

In the wild

Mark Zuckerberg has said Facebook is blue because he is red-green colorblind. Levi's blue is the natural color of indigo on cotton. Twitter Blue (#1DA1F2) defined social-media blue for years before the 2023 rebrand to X scrapped it. The blue checkmark, the blue link, the blue 'send' button — blue has become the default color of digital trust, to the point of being a UX cliché.

How it reads

Blue tends to recede — the eye focuses blue light slightly in front of the retina, which can make blue elements feel deep or distant. It reads as trustworthy, calm, corporate, and (at the cool end) cold. Light blues read airy and clinical; mid blues are the default for tech and finance; deep blues read as luxurious or naval. The omnipresence of blue in software is real: most enterprise UIs reach for it because it offends the fewest stakeholders, which is also the reason it can feel like the absence of a real choice.

This particular tone

A confident mid-tone — this is the workhorse register of the hue, and the band where many brand colors live.

Lightness band: At mid-lightness the hue carries its full character. This is the band where many identity colors live: bright enough to be distinctive at small sizes, deep enough to sit cleanly on a white canvas.

Saturation band: The clear, mid-saturation register is a common identity sweet spot — saturated enough to register as a 'real' color, restrained enough not to fight typography or photography placed over it.

Brands using a similar color

Within the public brand-guidelines reference catalog, these are the closest matches to #7682BC.

  • Anthropicaccent
    Anthropic Blue · #6A9BCC
    →
  • Linearprimary
    Linear Indigo · #5E6AD2
    →
  • Notionneutral
    Notion Gray · #787774
    →

Cultures using a similar color

From the cultural-palette catalog, these regions feature a color close to #7682BC.

  • France (Paris)Seine Steel
    #7E8A93 · River reflectivity in winter
    →
  • China (Traditional)Jade Green (碧玉)
    #5F9EA0 · Hetian and Burmese jadeite
    →
  • AustraliaEucalyptus Blue-Green
    #7EA08C · Eucalyptus regnans / globulus foliage
    →

Color guides

Go deeper on using blue and color in design.

Color PsychologyBlue Color Psychology in Branding: Why Every Bank and Tech Giant Chooses BlueHistoryIndigo: The Color That Built Trade Routes and Made Blue CheapBrand & MarketingArchitecture Color Palette: Tone Systems for Firms, Portfolios, and Built Environment Brands

Tonal strip

All lightness levels at this hue and saturation. Click any to navigate.

Palette moves

Instead of stopping at one swatch, use nearby, opposite, and tonal neighbors to branch into a broader palette.

Lighter companion
Indigo Silk Soft
#929BC9 · hsl(230, 34%, 68%)
Darker companion
Indigo Radiant Soft
#626FB2 · hsl(230, 34%, 54%)
Complementary counterpoint
Amber Tone Soft
#BCB076 · hsl(50, 34%, 60%)
Analogous lead
Violet Tone Soft
#8276BC · hsl(250, 34%, 60%)
Analogous echo
Steel Tone Soft
#769FBC · hsl(205, 34%, 60%)
Triadic +120°
Merlot Tone Soft
#BC7682 · hsl(350, 34%, 60%)
Triadic +240°
Leaf Tone Soft
#82BC76 · hsl(110, 34%, 60%)
Split-comp +150°
Ember Tone Soft
#BC8D76 · hsl(20, 34%, 60%)
Split-comp +210°
Olive Tone Soft
#A5BC76 · hsl(80, 34%, 60%)
Export preview
Base: Indigo Tone Soft #7682BC
Lighter companion: Indigo Silk Soft #929BC9
Darker companion: Indigo Radiant Soft #626FB2
Complementary counterpoint: Amber Tone Soft #BCB076
Analogous lead: Violet Tone Soft #8276BC
Analogous echo: Steel Tone Soft #769FBC
Triadic +120°: Merlot Tone Soft #BC7682
Triadic +240°: Leaf Tone Soft #82BC76
Split-comp +150°: Ember Tone Soft #BC8D76
Split-comp +210°: Olive Tone Soft #A5BC76

Compare

See how Indigo Tone Soft compares side by side with related colors.

vsIndigo Silk SoftvsIndigo Radiant SoftvsAmber Tone SoftvsViolet Tone SoftvsSteel Tone SoftvsMerlot Tone Soft

Nearest neighbors

The closest archive matches by hue, saturation, and lightness.

Search by hex
Nearby match
Indigo Tone Dust
#7E87B4 · hsl(230, 26%, 60%)
Nearby match
Indigo Radiant Soft
#626FB2 · hsl(230, 34%, 54%)
Nearby match
Indigo Silk Soft
#929BC9 · hsl(230, 34%, 68%)
Nearby match
Indigo Tone Muted
#878DAB · hsl(230, 18%, 60%)
Nearby match
Indigo Radiant Dust
#6B75A8 · hsl(230, 26%, 54%)
Nearby match
Indigo Core Soft
#515FA4 · hsl(230, 34%, 48%)

Accessible pairings

Archive colors that meet WCAG contrast standards when paired with this color. Use as text-on-background or background-on-text.

Contrast checker
AA4.5:1
Scarlet Ink Clear
#371410
AA4.5:1
Scarlet Ink Vivid
#3E0E09
AA4.5:1
Crimson Ink Dust
#2D1A1A
AA4.5:1
Crimson Ink Soft
#301818
AA4.6:1
Crimson Ink Clear
#371010
AA4.6:1
Crimson Ink Vivid
#3E0909

Color Vision Simulation

How this color appears with different color vision deficiencies.

Full simulator
Deuteranopia
#7B7AAD
Protanopia
#7B7BB0
Tritanopia
#77A6A4
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Saturation ladder

Same hue and lightness, from gray to pure

Search
Indigo Tone Faint#8F92A3 · hsl(230, 10%, 60%)Indigo Tone Muted#878DAB · hsl(230, 18%, 60%)Indigo Tone Dust#7E87B4 · hsl(230, 26%, 60%)Indigo Tone Soft#7682BC · hsl(230, 34%, 60%)Indigo Tone Clear#6274D0 · hsl(230, 54%, 60%)Indigo Tone Vivid#4E67E4 · hsl(230, 74%, 60%)Indigo Tone Bright#4360EF · hsl(230, 84%, 60%)Indigo Tone Pure#3B5AF7 · hsl(230, 92%, 60%)
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