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ColorArchive/Regions/Mexico

Americas

Mexico Color Palette

Frida pink, cobalt blue, and marigold — the palette of Mexican modernism and Día de los Muertos.

The palette

  • Mexican Pink (rosa mexicano)

    ≈Blush Core Bright

    Aniline-derived 'rosa mexicano' textile dye

    AaBlack text 4.59:1 · AA
  • Talavera Blue

    ≈Cobalt Velvet Vivid

    Talavera Poblana tin-glazed pottery

    AaWhite text 6.89:1 · AA
  • Marigold (cempasúchil)

    ≈Coral Radiant Pure

    Tagetes erecta — Day of the Dead flower

    AaBlack text 8.91:1 · AAA
  • Cochineal Red

    ≈Merlot Velvet Clear

    Dactylopius coccus insect dye

    AaWhite text 6.76:1 · AA
  • Pulque Cream

    ≈Saffron Mist Vivid

    Fermented agave drink

    AaBlack text 17.64:1 · AAA
  • Barragán Earth Pink

    ≈Crimson Silk Clear

    Casa Gilardi, Mexico City (1976)

    AaBlack text 6.51:1 · AA
  • Volcanic Black

    ≈Vermillion Ink Faint

    Obsidian + Popocatépetl basalt

    AaWhite text 17.24:1 · AAA
Check this palette: contrast matrix, harmony, color-blind view →

Cultural context

Mexican color culture moves from pre-Columbian cochineal red (the dye that funded the Spanish empire) through colonial talavera tile blues to the saturated revolutionary palette of Frida Kahlo, Luis Barragán, and the muralists. The pink-cobalt-marigold-skull combination of Día de los Muertos is one of the most-imitated festival palettes in global design. Barragán's pink walls (Casa Gilardi, Cuadra San Cristóbal) are studied in every contemporary architecture program.

Suits

Festival brandingHospitality color schemesLatin-American consumer packagingEditorial illustration

Copy as CSS

:root {
  --mexican-pink-rosa-mexicano: #e4007c;
  --talavera-blue: #2a52be;
  --marigold-cempasuchil: #ff8a1e;
  --cochineal-red: #a33340;
  --pulque-cream: #f4ebd0;
  --barragan-earth-pink: #d77176;
  --volcanic-black: #1f1a17;
}

Copy as Tailwind

@theme {
  --color-mexican-pink-rosa-mexicano: #e4007c;
  --color-talavera-blue: #2a52be;
  --color-marigold-cempasuchil: #ff8a1e;
  --color-cochineal-red: #a33340;
  --color-pulque-cream: #f4ebd0;
  --color-barragan-earth-pink: #d77176;
  --color-volcanic-black: #1f1a17;
}

Further reading

  • Casa Luis Barragán
  • History of Cochineal Dye

More regional palettes

Brazil

Carnaval saturation against Amazon green — a high-chroma palette of festival and forest.

India

Saffron, marigold, and the Holi powder spectrum — color as celebration, at full saturation.

Scandinavia

Dusty pastels, ash whites, and forest greens — light scarcity made into a design language.

China (Traditional)

Cinnabar red, imperial yellow, and ink-wash green — five-element color theory across two millennia.