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Azure Velvet Soft
Color detail

Azure Velvet Soft

Blue · Hue 200
Metrics
S 34% · L 42%
Contrast (WCAG)
on white4.9:1AAon black4.3:1AA Large
Save to journalSign in to saveStart palette from thisRecent trail

About this color

Azure Velvet Soft (#477790) belongs to the blue family — hue 200°, 34% saturation, 42% lightness. Copy the hex, RGB, or HSL value above, or paste the CSS custom property below into your stylesheet to reference this color directly.

CSS
:root {
  --colorarchive-azure-velvet-soft: #477790;
  --colorarchive-azure-velvet-soft-hsl: hsl(200, 34%, 42%);
  --colorarchive-azure-velvet-soft-rgb: rgb(71, 119, 144);
}

AI Color Names

Let AI suggest alternative poetic names for this color in English and Chinese.

Design Context

ProfessionalReliableFocused
Common in

Banking · Insurance · Enterprise Software

Pairs well with

White for clean authority, light orange for warm contrast, dark navy for depth

Design tip

The backbone of business interfaces. Use for primary actions and navigation. Blue links are the web's universal convention.

Cultural context ▶

Blue is the world's most popular color. It represents trust, competence, and stability across virtually all cultures.

Color Origins

Blue family

The most-loved color on the planet, and the most overused.

Heritage

Blue is one of the hardest colors for nature to make with pigment — and, historically, one of the most expensive to paint with. Ultramarine, ground from lapis lazuli mined in Afghanistan, could cost as much as gold in Renaissance Europe; Vermeer used it lavishly. Egyptian blue (the first synthetic pigment, ~3000 BCE) was lost for centuries and rediscovered in the 19th. Prussian blue (1704) quickly gave painters a cheap alternative to ultramarine; Yves Klein's IKB (1960) re-aristocratized blue.

Across cultures

In ancient Egypt blue was the color of the Nile and the heavens — sacred, protective. In China blue-and-white porcelain (qinghua) defined export ceramics for centuries. In Mediterranean traditions blue wards off the evil eye. In America, IBM's blue logo helped earn it the nickname 'Big Blue'; in Japan, indigo (ai) is the centuries-old workwear dye that became the ground tone of an entire textile tradition. Across the world blue is consistently rated the most-liked color — in one ten-country survey it led every other color by 8 to 18 points.

In the wild

Mark Zuckerberg has said Facebook is blue because he is red-green colorblind. Levi's blue is the natural color of indigo on cotton. Twitter Blue (#1DA1F2) defined social-media blue for years before the 2023 rebrand to X scrapped it. The blue checkmark, the blue link, the blue 'send' button — blue has become the default color of digital trust, to the point of being a UX cliché.

How it reads

Blue tends to recede — the eye focuses blue light slightly in front of the retina, which can make blue elements feel deep or distant. It reads as trustworthy, calm, corporate, and (at the cool end) cold. Light blues read airy and clinical; mid blues are the default for tech and finance; deep blues read as luxurious or naval. The omnipresence of blue in software is real: most enterprise UIs reach for it because it offends the fewest stakeholders, which is also the reason it can feel like the absence of a real choice.

This particular tone

A confident mid-tone — this is the workhorse register of the hue, and the band where many brand colors live.

Lightness band: At mid-lightness the hue carries its full character. This is the band where many identity colors live: bright enough to be distinctive at small sizes, deep enough to sit cleanly on a white canvas.

Saturation band: The clear, mid-saturation register is a common identity sweet spot — saturated enough to register as a 'real' color, restrained enough not to fight typography or photography placed over it.

Brands using a similar color

Within the public brand-guidelines reference catalog, these are the closest matches to #477790.

  • Microsoftneutral
    Slate Gray · #737373
    →
  • Linearprimary
    Linear Indigo · #5E6AD2
    →
  • Notionneutral
    Notion Gray · #787774
    →

Cultures using a similar color

From the cultural-palette catalog, these regions feature a color close to #477790.

  • VietnamJade River
    #3F8B7E · Halong Bay limestone water
    →
  • IrelandAtlantic Slate
    #5A6770 · Cliff face + winter sea
    →
  • England (London)Plane Tree Green
    #5C7A5A · Platanus × hispanica, London street tree
    →

Color guides

Go deeper on using blue and color in design.

Brand & MarketingTechnology Brand Color Design: Trust, Intelligence, and the Blue ProblemColor PsychologyBlue Color Psychology in Branding: Why Every Bank and Tech Giant Chooses BlueColor TheoryColor Strategy for Social Media: Creating Visual Consistency Across Platforms

Tonal strip

All lightness levels at this hue and saturation. Click any to navigate.

Palette moves

Instead of stopping at one swatch, use nearby, opposite, and tonal neighbors to branch into a broader palette.

Lighter companion
Azure Core Soft
#5188A4 · hsl(200, 34%, 48%)
Darker companion
Azure Dusk Soft
#396174 · hsl(200, 34%, 34%)
Complementary counterpoint
Ember Velvet Soft
#905F47 · hsl(20, 34%, 42%)
Analogous lead
Cobalt Velvet Soft
#475F90 · hsl(220, 34%, 42%)
Analogous echo
Cyan Velvet Soft
#479089 · hsl(175, 34%, 42%)
Triadic +120°
Rose Velvet Soft
#904777 · hsl(320, 34%, 42%)
Triadic +240°
Olive Velvet Soft
#779047 · hsl(80, 34%, 42%)
Split-comp +150°
Merlot Velvet Soft
#904753 · hsl(350, 34%, 42%)
Split-comp +210°
Amber Velvet Soft
#908347 · hsl(50, 34%, 42%)
Export preview
Base: Azure Velvet Soft #477790
Lighter companion: Azure Core Soft #5188A4
Darker companion: Azure Dusk Soft #396174
Complementary counterpoint: Ember Velvet Soft #905F47
Analogous lead: Cobalt Velvet Soft #475F90
Analogous echo: Cyan Velvet Soft #479089
Triadic +120°: Rose Velvet Soft #904777
Triadic +240°: Olive Velvet Soft #779047
Split-comp +150°: Merlot Velvet Soft #904753
Split-comp +210°: Amber Velvet Soft #908347

Compare

See how Azure Velvet Soft compares side by side with related colors.

vsAzure Core SoftvsAzure Dusk SoftvsEmber Velvet SoftvsCobalt Velvet SoftvsCyan Velvet SoftvsRose Velvet Soft

Nearest neighbors

The closest archive matches by hue, saturation, and lightness.

Search by hex
Nearby match
Azure Velvet Dust
#4F7487 · hsl(200, 26%, 42%)
Nearby match
Azure Core Soft
#5188A4 · hsl(200, 34%, 48%)
Nearby match
Steel Velvet Soft
#477190 · hsl(205, 34%, 42%)
Nearby match
Azure Dusk Soft
#396174 · hsl(200, 34%, 34%)
Nearby match
Azure Velvet Muted
#58727E · hsl(200, 18%, 42%)
Nearby match
Azure Core Dust
#5B859A · hsl(200, 26%, 48%)

Accessible pairings

Archive colors that meet WCAG contrast standards when paired with this color. Use as text-on-background or background-on-text.

Contrast checker
AA4.7:1
Ember Veil Faint
#FAFAF9
AA4.7:1
Ember Veil Muted
#FBFAF9
AA4.6:1
Ember Veil Dust
#FBF9F9
AA4.7:1
Ember Veil Soft
#FCF9F8
AA4.7:1
Ember Veil Clear
#FDF9F7
AA4.7:1
Ember Veil Vivid
#FEF9F6

Color Vision Simulation

How this color appears with different color vision deficiencies.

Full simulator
Deuteranopia
#5D5989
Protanopia
#5F608A
Tritanopia
#4A8685
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Saturation ladder

Same hue and lightness, from gray to pure

Search
Azure Velvet Faint#606F76 · hsl(200, 10%, 42%)Azure Velvet Muted#58727E · hsl(200, 18%, 42%)Azure Velvet Dust#4F7487 · hsl(200, 26%, 42%)Azure Velvet Soft#477790 · hsl(200, 34%, 42%)Azure Velvet Clear#317EA5 · hsl(200, 54%, 42%)Azure Velvet Vivid#1C86BA · hsl(200, 74%, 42%)Azure Velvet Bright#1189C5 · hsl(200, 84%, 42%)Azure Velvet Pure#098CCE · hsl(200, 92%, 42%)
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