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Azure Dusk Soft
Color detail

Azure Dusk Soft

Blue · Hue 200
Metrics
S 34% · L 34%
Contrast (WCAG)
on white6.7:1AAon black3.1:1AA Large
Save to journalSign in to saveStart palette from thisRecent trail

About this color

Azure Dusk Soft (#396174) belongs to the blue family — hue 200°, 34% saturation, 34% lightness. Copy the hex, RGB, or HSL value above, or paste the CSS custom property below into your stylesheet to reference this color directly.

CSS
:root {
  --colorarchive-azure-dusk-soft: #396174;
  --colorarchive-azure-dusk-soft-hsl: hsl(200, 34%, 34%);
  --colorarchive-azure-dusk-soft-rgb: rgb(57, 97, 116);
}

AI Color Names

Let AI suggest alternative poetic names for this color in English and Chinese.

Design Context

AuthoritativeIntellectualLuxurious
Common in

Defense · Aviation · Higher Education

Pairs well with

Gold for prestige, white for sharp readability, electric blue for energy

Design tip

Perfect for dark mode backgrounds and headers. Navy is softer than black and adds character. Pair with bright accents for contrast.

Cultural context ▶

Navy and midnight blue symbolize authority, intelligence, and tradition. The color of uniforms, institutions, and power.

Color Origins

Blue family

The most-loved color on the planet, and the most overused.

Heritage

Blue is one of the hardest colors for nature to make with pigment — and, historically, one of the most expensive to paint with. Ultramarine, ground from lapis lazuli mined in Afghanistan, could cost as much as gold in Renaissance Europe; Vermeer used it lavishly. Egyptian blue (the first synthetic pigment, ~3000 BCE) was lost for centuries and rediscovered in the 19th. Prussian blue (1704) quickly gave painters a cheap alternative to ultramarine; Yves Klein's IKB (1960) re-aristocratized blue.

Across cultures

In ancient Egypt blue was the color of the Nile and the heavens — sacred, protective. In China blue-and-white porcelain (qinghua) defined export ceramics for centuries. In Mediterranean traditions blue wards off the evil eye. In America, IBM's blue logo helped earn it the nickname 'Big Blue'; in Japan, indigo (ai) is the centuries-old workwear dye that became the ground tone of an entire textile tradition. Across the world blue is consistently rated the most-liked color — in one ten-country survey it led every other color by 8 to 18 points.

In the wild

Mark Zuckerberg has said Facebook is blue because he is red-green colorblind. Levi's blue is the natural color of indigo on cotton. Twitter Blue (#1DA1F2) defined social-media blue for years before the 2023 rebrand to X scrapped it. The blue checkmark, the blue link, the blue 'send' button — blue has become the default color of digital trust, to the point of being a UX cliché.

How it reads

Blue tends to recede — the eye focuses blue light slightly in front of the retina, which can make blue elements feel deep or distant. It reads as trustworthy, calm, corporate, and (at the cool end) cold. Light blues read airy and clinical; mid blues are the default for tech and finance; deep blues read as luxurious or naval. The omnipresence of blue in software is real: most enterprise UIs reach for it because it offends the fewest stakeholders, which is also the reason it can feel like the absence of a real choice.

This particular tone

A deep, weighted version of the hue — formal, considered, and pairs especially well with off-white and warm metallic accents.

Lightness band: At this depth the hue starts behaving like a neutral — it can substitute for black in many contexts while still carrying a faint chromatic temperature. It pairs especially well with off-whites and warm metallics.

Saturation band: The clear, mid-saturation register is a common identity sweet spot — saturated enough to register as a 'real' color, restrained enough not to fight typography or photography placed over it.

Brands using a similar color

Within the public brand-guidelines reference catalog, these are the closest matches to #396174.

  • Airbnbneutral
    Hof Gray · #484848
    →
  • Microsoftneutral
    Slate Gray · #737373
    →
  • Instagramprimary
    Sunset Indigo · #515BD4
    →

Cultures using a similar color

From the cultural-palette catalog, these regions feature a color close to #396174.

  • ScandinaviaForest Green
    #3D5B49 · Spruce / fir forest in winter light
    →
  • Italy (Tuscany)Cypress Green
    #3F5E47 · Tuscan hilltop cypresses
    →
  • Greece (Aegean)Cypress Green
    #3E6B47 · Cupressus sempervirens
    →

Color guides

Go deeper on using blue and color in design.

HistoryIndigo: The Color That Built Trade Routes and Made Blue CheapBrand & MarketingTechnology Brand Color Design: Trust, Intelligence, and the Blue ProblemBrand & MarketingWebsite Color Palette Ideas for Landing Pages That Still Convert

Tonal strip

All lightness levels at this hue and saturation. Click any to navigate.

Palette moves

Instead of stopping at one swatch, use nearby, opposite, and tonal neighbors to branch into a broader palette.

Lighter companion
Azure Velvet Soft
#477790 · hsl(200, 34%, 42%)
Darker companion
Azure Shadow Soft
#2F4F60 · hsl(200, 34%, 28%)
Complementary counterpoint
Ember Dusk Soft
#744D39 · hsl(20, 34%, 34%)
Analogous lead
Cobalt Dusk Soft
#394D74 · hsl(220, 34%, 34%)
Analogous echo
Cyan Dusk Soft
#39746F · hsl(175, 34%, 34%)
Triadic +120°
Rose Dusk Soft
#743961 · hsl(320, 34%, 34%)
Triadic +240°
Olive Dusk Soft
#617439 · hsl(80, 34%, 34%)
Split-comp +150°
Merlot Dusk Soft
#743943 · hsl(350, 34%, 34%)
Split-comp +210°
Amber Dusk Soft
#746A39 · hsl(50, 34%, 34%)
Export preview
Base: Azure Dusk Soft #396174
Lighter companion: Azure Velvet Soft #477790
Darker companion: Azure Shadow Soft #2F4F60
Complementary counterpoint: Ember Dusk Soft #744D39
Analogous lead: Cobalt Dusk Soft #394D74
Analogous echo: Cyan Dusk Soft #39746F
Triadic +120°: Rose Dusk Soft #743961
Triadic +240°: Olive Dusk Soft #617439
Split-comp +150°: Merlot Dusk Soft #743943
Split-comp +210°: Amber Dusk Soft #746A39

Compare

See how Azure Dusk Soft compares side by side with related colors.

vsAzure Velvet SoftvsAzure Shadow SoftvsEmber Dusk SoftvsCobalt Dusk SoftvsCyan Dusk SoftvsRose Dusk Soft

Nearest neighbors

The closest archive matches by hue, saturation, and lightness.

Search by hex
Nearby match
Azure Dusk Dust
#405E6D · hsl(200, 26%, 34%)
Nearby match
Azure Shadow Soft
#2F4F60 · hsl(200, 34%, 28%)
Nearby match
Steel Dusk Soft
#395C74 · hsl(205, 34%, 34%)
Nearby match
Azure Velvet Soft
#477790 · hsl(200, 34%, 42%)
Nearby match
Azure Dusk Muted
#475C66 · hsl(200, 18%, 34%)
Nearby match
Azure Shadow Dust
#354E5A · hsl(200, 26%, 28%)

Accessible pairings

Archive colors that meet WCAG contrast standards when paired with this color. Use as text-on-background or background-on-text.

Contrast checker
AA6.4:1
Ember Veil Faint
#FAFAF9
AA6.4:1
Ember Veil Muted
#FBFAF9
AA6.4:1
Ember Veil Dust
#FBF9F9
AA6.4:1
Ember Veil Soft
#FCF9F8
AA6.4:1
Ember Veil Clear
#FDF9F7
AA6.4:1
Ember Veil Vivid
#FEF9F6

Color Vision Simulation

How this color appears with different color vision deficiencies.

Full simulator
Deuteranopia
#4B486F
Protanopia
#4D4E70
Tritanopia
#3C6C6B
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Saturation ladder

Same hue and lightness, from gray to pure

Search
Azure Dusk Faint#4E5A5F · hsl(200, 10%, 34%)Azure Dusk Muted#475C66 · hsl(200, 18%, 34%)Azure Dusk Dust#405E6D · hsl(200, 26%, 34%)Azure Dusk Soft#396174 · hsl(200, 34%, 34%)Azure Dusk Clear#286686 · hsl(200, 54%, 34%)Azure Dusk Vivid#176C97 · hsl(200, 74%, 34%)Azure Dusk Bright#0E6FA0 · hsl(200, 84%, 34%)Azure Dusk Pure#0771A6 · hsl(200, 92%, 34%)
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