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Amethyst Bloom Soft
Color detail

Amethyst Bloom Soft

Blue · Hue 245
Metrics
S 34% · L 76%
Contrast (WCAG)
on white2.1:1Failon black9.8:1AA
Save to journalSign in to saveStart palette from thisRecent trail

About this color

Amethyst Bloom Soft (#B0ADD7) belongs to the blue family — hue 245°, 34% saturation, 76% lightness. Copy the hex, RGB, or HSL value above, or paste the CSS custom property below into your stylesheet to reference this color directly.

CSS
:root {
  --colorarchive-amethyst-bloom-soft: #B0ADD7;
  --colorarchive-amethyst-bloom-soft-hsl: hsl(245, 34%, 76%);
  --colorarchive-amethyst-bloom-soft-rgb: rgb(176, 173, 215);
}

AI Color Names

Let AI suggest alternative poetic names for this color in English and Chinese.

Design Context

SereneTrustworthyClean
Common in

Social Media · Cloud Storage · Baby Products

Pairs well with

Light gray for tech minimalism, peach for friendly warmth

Design tip

The default choice for tech and social platforms for good reason. Light blue backgrounds reduce anxiety and increase trust.

Cultural context ▶

Light blue represents peace, sky, and openness. It's the most universally liked color, making it safe for global brands.

Color Origins

Blue family

The most-loved color on the planet, and the most overused.

Heritage

Blue is one of the hardest colors for nature to make with pigment — and, historically, one of the most expensive to paint with. Ultramarine, ground from lapis lazuli mined in Afghanistan, could cost as much as gold in Renaissance Europe; Vermeer used it lavishly. Egyptian blue (the first synthetic pigment, ~3000 BCE) was lost for centuries and rediscovered in the 19th. Prussian blue (1704) quickly gave painters a cheap alternative to ultramarine; Yves Klein's IKB (1960) re-aristocratized blue.

Across cultures

In ancient Egypt blue was the color of the Nile and the heavens — sacred, protective. In China blue-and-white porcelain (qinghua) defined export ceramics for centuries. In Mediterranean traditions blue wards off the evil eye. In America, IBM's blue logo helped earn it the nickname 'Big Blue'; in Japan, indigo (ai) is the centuries-old workwear dye that became the ground tone of an entire textile tradition. Across the world blue is consistently rated the most-liked color — in one ten-country survey it led every other color by 8 to 18 points.

In the wild

Mark Zuckerberg has said Facebook is blue because he is red-green colorblind. Levi's blue is the natural color of indigo on cotton. Twitter Blue (#1DA1F2) defined social-media blue for years before the 2023 rebrand to X scrapped it. The blue checkmark, the blue link, the blue 'send' button — blue has become the default color of digital trust, to the point of being a UX cliché.

How it reads

Blue tends to recede — the eye focuses blue light slightly in front of the retina, which can make blue elements feel deep or distant. It reads as trustworthy, calm, corporate, and (at the cool end) cold. Light blues read airy and clinical; mid blues are the default for tech and finance; deep blues read as luxurious or naval. The omnipresence of blue in software is real: most enterprise UIs reach for it because it offends the fewest stakeholders, which is also the reason it can feel like the absence of a real choice.

This particular tone

A bright, airy reading of the hue — clean and approachable, the kind of color that holds up well in product photography and on light backgrounds.

Lightness band: At this lightness the hue almost recedes into the surface around it — useful for backgrounds, hover states, and any surface where the color should suggest a mood without competing with content.

Saturation band: The clear, mid-saturation register is a common identity sweet spot — saturated enough to register as a 'real' color, restrained enough not to fight typography or photography placed over it.

Brands using a similar color

Within the public brand-guidelines reference catalog, these are the closest matches to #B0ADD7.

  • Anthropicneutral
    Mid Gray · #B0AEA5
    →
  • Redditsecondary
    Periwinkle · #7193FF
    →
  • Starbucksneutral
    Warm Neutral · #D4E9E2
    →

Cultures using a similar color

From the cultural-palette catalog, these regions feature a color close to #B0ADD7.

  • ScandinaviaAsh Grey
    #A8AAA5 · Birch and ash bark
    →
  • China (Traditional)Celadon (青瓷)
    #9CB48F · Song Dynasty Longquan kilns
    →
  • Greece (Aegean)Olive Silver
    #9CA38F · Olea europaea leaf undersides
    →

Color guides

Go deeper on using blue and color in design.

Color PsychologyBlue Color Psychology in Branding: Why Every Bank and Tech Giant Chooses BlueHistoryIndigo: The Color That Built Trade Routes and Made Blue CheapBrand & MarketingBrand Color Palette Ideas That Hold Up Beyond the Launch

Tonal strip

All lightness levels at this hue and saturation. Click any to navigate.

Palette moves

Instead of stopping at one swatch, use nearby, opposite, and tonal neighbors to branch into a broader palette.

Lighter companion
Amethyst Pearl Soft
#CBC8E4 · hsl(245, 34%, 84%)
Darker companion
Amethyst Silk Soft
#9692C9 · hsl(245, 34%, 68%)
Complementary counterpoint
Citrine Bloom Soft
#D7D7AD · hsl(60, 34%, 76%)
Analogous lead
Plum Bloom Soft
#C2ADD7 · hsl(270, 34%, 76%)
Analogous echo
Cobalt Bloom Soft
#ADBBD7 · hsl(220, 34%, 76%)
Triadic +120°
Scarlet Bloom Soft
#D7B0AD · hsl(5, 34%, 76%)
Triadic +240°
Emerald Bloom Soft
#ADD7AD · hsl(120, 34%, 76%)
Split-comp +150°
Coral Bloom Soft
#D7C2AD · hsl(30, 34%, 76%)
Split-comp +210°
Lime Bloom Soft
#C2D7AD · hsl(90, 34%, 76%)
Export preview
Base: Amethyst Bloom Soft #B0ADD7
Lighter companion: Amethyst Pearl Soft #CBC8E4
Darker companion: Amethyst Silk Soft #9692C9
Complementary counterpoint: Citrine Bloom Soft #D7D7AD
Analogous lead: Plum Bloom Soft #C2ADD7
Analogous echo: Cobalt Bloom Soft #ADBBD7
Triadic +120°: Scarlet Bloom Soft #D7B0AD
Triadic +240°: Emerald Bloom Soft #ADD7AD
Split-comp +150°: Coral Bloom Soft #D7C2AD
Split-comp +210°: Lime Bloom Soft #C2D7AD

Compare

See how Amethyst Bloom Soft compares side by side with related colors.

vsAmethyst Pearl SoftvsAmethyst Silk SoftvsCitrine Bloom SoftvsPlum Bloom SoftvsCobalt Bloom SoftvsScarlet Bloom Soft

Nearest neighbors

The closest archive matches by hue, saturation, and lightness.

Search by hex
Nearby match
Amethyst Bloom Dust
#B5B2D2 · hsl(245, 26%, 76%)
Nearby match
Iris Bloom Soft
#ADADD7 · hsl(240, 34%, 76%)
Nearby match
Violet Bloom Soft
#B4ADD7 · hsl(250, 34%, 76%)
Nearby match
Amethyst Silk Soft
#9692C9 · hsl(245, 34%, 68%)
Nearby match
Amethyst Pearl Soft
#CBC8E4 · hsl(245, 34%, 84%)
Nearby match
Amethyst Bloom Muted
#B9B7CD · hsl(245, 18%, 76%)

Accessible pairings

Archive colors that meet WCAG contrast standards when paired with this color. Use as text-on-background or background-on-text.

Contrast checker
AAA7:1
Citrine Ink Faint
#272720
AAA7:1
Honey Ink Faint
#262720
AAA7:1
Canary Ink Faint
#272720
AAA7.1:1
Chartreuse Ink Faint
#252720
AAA7.1:1
Amber Ink Faint
#272620
AAA7.1:1
Olive Ink Faint
#252720

Color Vision Simulation

How this color appears with different color vision deficiencies.

Full simulator
Deuteranopia
#AFAFCC
Protanopia
#AFAFCE
Tritanopia
#B0C6C5
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Saturation ladder

Same hue and lightness, from gray to pure

Search
Amethyst Bloom Faint#BDBCC8 · hsl(245, 10%, 76%)Amethyst Bloom Muted#B9B7CD · hsl(245, 18%, 76%)Amethyst Bloom Dust#B5B2D2 · hsl(245, 26%, 76%)Amethyst Bloom Soft#B0ADD7 · hsl(245, 34%, 76%)Amethyst Bloom Clear#A6A1E3 · hsl(245, 54%, 76%)Amethyst Bloom Vivid#9C95EF · hsl(245, 74%, 76%)Amethyst Bloom Bright#978EF5 · hsl(245, 84%, 76%)Amethyst Bloom Pure#9389FA · hsl(245, 92%, 76%)
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