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Cobalt Mist Vivid
Color detail

Cobalt Mist Vivid

Blue · Hue 220
Metrics
S 74% · L 90%
Contrast (WCAG)
on white1.3:1Failon black15.7:1AA
Save to journalSign in to saveStart palette from thisRecent trail

About this color

Cobalt Mist Vivid (#D3DFF8) belongs to the blue family — hue 220°, 74% saturation, 90% lightness. Copy the hex, RGB, or HSL value above, or paste the CSS custom property below into your stylesheet to reference this color directly.

CSS
:root {
  --colorarchive-cobalt-mist-vivid: #D3DFF8;
  --colorarchive-cobalt-mist-vivid-hsl: hsl(220, 74%, 90%);
  --colorarchive-cobalt-mist-vivid-rgb: rgb(211, 223, 248);
}

AI Color Names

Let AI suggest alternative poetic names for this color in English and Chinese.

Design Context

SereneTrustworthyClean
Common in

Social Media · Cloud Storage · Baby Products

Pairs well with

Light gray for tech minimalism, peach for friendly warmth

Design tip

The default choice for tech and social platforms for good reason. Light blue backgrounds reduce anxiety and increase trust.

Cultural context ▶

Light blue represents peace, sky, and openness. It's the most universally liked color, making it safe for global brands.

Color Origins

Blue family

The most-loved color on the planet, and the most overused.

Heritage

Blue is one of the hardest colors for nature to make with pigment — and, historically, one of the most expensive to paint with. Ultramarine, ground from lapis lazuli mined in Afghanistan, could cost as much as gold in Renaissance Europe; Vermeer used it lavishly. Egyptian blue (the first synthetic pigment, ~3000 BCE) was lost for centuries and rediscovered in the 19th. Prussian blue (1704) quickly gave painters a cheap alternative to ultramarine; Yves Klein's IKB (1960) re-aristocratized blue.

Across cultures

In ancient Egypt blue was the color of the Nile and the heavens — sacred, protective. In China blue-and-white porcelain (qinghua) defined export ceramics for centuries. In Mediterranean traditions blue wards off the evil eye. In America, IBM's blue logo helped earn it the nickname 'Big Blue'; in Japan, indigo (ai) is the centuries-old workwear dye that became the ground tone of an entire textile tradition. Across the world blue is consistently rated the most-liked color — in one ten-country survey it led every other color by 8 to 18 points.

In the wild

Mark Zuckerberg has said Facebook is blue because he is red-green colorblind. Levi's blue is the natural color of indigo on cotton. Twitter Blue (#1DA1F2) defined social-media blue for years before the 2023 rebrand to X scrapped it. The blue checkmark, the blue link, the blue 'send' button — blue has become the default color of digital trust, to the point of being a UX cliché.

How it reads

Blue tends to recede — the eye focuses blue light slightly in front of the retina, which can make blue elements feel deep or distant. It reads as trustworthy, calm, corporate, and (at the cool end) cold. Light blues read airy and clinical; mid blues are the default for tech and finance; deep blues read as luxurious or naval. The omnipresence of blue in software is real: most enterprise UIs reach for it because it offends the fewest stakeholders, which is also the reason it can feel like the absence of a real choice.

This particular tone

An almost luminous high-key tone — at this saturation and brightness, the color borders on neon. Use sparingly; it overpowers most companions.

Lightness band: At this lightness the hue almost recedes into the surface around it — useful for backgrounds, hover states, and any surface where the color should suggest a mood without competing with content.

Saturation band: At this saturation the color is doing work. It reads as a brand statement, a sport accessory, or a UI signal. It should be used in small, deliberate doses against quieter neighbors; large fields at this saturation will exhaust the eye.

Brands using a similar color

Within the public brand-guidelines reference catalog, these are the closest matches to #D3DFF8.

  • Starbucksneutral
    Warm Neutral · #D4E9E2
    →
  • Anthropicneutral
    Light Gray · #E8E6DC
    →
  • Aesopneutral
    Cream Paper · #EFE4D2
    →

Cultures using a similar color

From the cultural-palette catalog, these regions feature a color close to #D3DFF8.

  • IcelandLopapeysa Cream
    #E8DFCC · Undyed Icelandic sheep wool
    →
  • France (Paris)Lutetian Limestone
    #E5DDC8 · Paris facade stone (Haussmannian-era buildings)
    →
  • Korea (Obangsaek)Hanji Cream
    #EAE0CB · Mulberry-fiber Korean paper
    →

Color guides

Go deeper on using blue and color in design.

HistoryIndigo: The Color That Built Trade Routes and Made Blue CheapBrand & MarketingTechnology Brand Color Design: Trust, Intelligence, and the Blue ProblemColor TheoryColor Strategy for Social Media: Creating Visual Consistency Across Platforms

Tonal strip

All lightness levels at this hue and saturation. Click any to navigate.

Palette moves

Instead of stopping at one swatch, use nearby, opposite, and tonal neighbors to branch into a broader palette.

Lighter companion
Cobalt Whisper Vivid
#E4ECFB · hsl(220, 74%, 94%)
Darker companion
Cobalt Pearl Vivid
#B8CCF4 · hsl(220, 74%, 84%)
Complementary counterpoint
Apricot Mist Vivid
#F8ECD3 · hsl(40, 74%, 90%)
Analogous lead
Amethyst Mist Vivid
#D6D3F8 · hsl(245, 74%, 90%)
Analogous echo
Azure Mist Vivid
#D3ECF8 · hsl(200, 74%, 90%)
Triadic +120°
Garnet Mist Vivid
#F8D3DF · hsl(340, 74%, 90%)
Triadic +240°
Moss Mist Vivid
#DFF8D3 · hsl(100, 74%, 90%)
Split-comp +150°
Ruby Mist Vivid
#F8D9D3 · hsl(10, 74%, 90%)
Split-comp +210°
Honey Mist Vivid
#F2F8D3 · hsl(70, 74%, 90%)
Export preview
Base: Cobalt Mist Vivid #D3DFF8
Lighter companion: Cobalt Whisper Vivid #E4ECFB
Darker companion: Cobalt Pearl Vivid #B8CCF4
Complementary counterpoint: Apricot Mist Vivid #F8ECD3
Analogous lead: Amethyst Mist Vivid #D6D3F8
Analogous echo: Azure Mist Vivid #D3ECF8
Triadic +120°: Garnet Mist Vivid #F8D3DF
Triadic +240°: Moss Mist Vivid #DFF8D3
Split-comp +150°: Ruby Mist Vivid #F8D9D3
Split-comp +210°: Honey Mist Vivid #F2F8D3

Compare

See how Cobalt Mist Vivid compares side by side with related colors.

vsCobalt Whisper VividvsCobalt Pearl VividvsApricot Mist VividvsAmethyst Mist VividvsAzure Mist VividvsGarnet Mist Vivid

Nearest neighbors

The closest archive matches by hue, saturation, and lightness.

Search by hex
Nearby match
Cobalt Whisper Vivid
#E4ECFB · hsl(220, 74%, 94%)
Nearby match
Cobalt Pearl Vivid
#B8CCF4 · hsl(220, 74%, 84%)
Nearby match
Cobalt Mist Bright
#D0DEFB · hsl(220, 84%, 90%)
Nearby match
Cobalt Veil Vivid
#F6F9FE · hsl(220, 74%, 98%)
Nearby match
Cobalt Whisper Bright
#E3EBFD · hsl(220, 84%, 94%)
Nearby match
Cobalt Mist Pure
#CEDEFD · hsl(220, 92%, 90%)

Accessible pairings

Archive colors that meet WCAG contrast standards when paired with this color. Use as text-on-background or background-on-text.

Contrast checker
AAA9.1:1
Apricot Nocturne Faint
#38352E
AAA8.9:1
Apricot Nocturne Muted
#3C362A
AAA8.7:1
Apricot Nocturne Dust
#403726
AAA8.5:1
Apricot Nocturne Soft
#443922
AAA7.9:1
Apricot Nocturne Clear
#4F3C17
AAA7.2:1
Apricot Nocturne Vivid
#59400D

Color Vision Simulation

How this color appears with different color vision deficiencies.

Full simulator
Deuteranopia
#D8D7F1
Protanopia
#D8D8F2
Tritanopia
#D4EEED
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Saturation ladder

Same hue and lightness, from gray to pure

Search
Cobalt Mist Faint#E3E5E8 · hsl(220, 10%, 90%)Cobalt Mist Muted#E1E4EA · hsl(220, 18%, 90%)Cobalt Mist Dust#DFE3EC · hsl(220, 26%, 90%)Cobalt Mist Soft#DDE3EE · hsl(220, 34%, 90%)Cobalt Mist Clear#D8E1F3 · hsl(220, 54%, 90%)Cobalt Mist Vivid#D3DFF8 · hsl(220, 74%, 90%)Cobalt Mist Bright#D0DEFB · hsl(220, 84%, 90%)Cobalt Mist Pure#CEDEFD · hsl(220, 92%, 90%)
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