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Indigo Silk Vivid
Color detail

Indigo Silk Vivid

Blue · Hue 230
Metrics
S 74% · L 68%
Contrast (WCAG)
on white3.4:1AA Largeon black6.2:1AA
Save to journalSign in to saveStart palette from thisRecent trail

About this color

Indigo Silk Vivid (#7185EA) belongs to the blue family — hue 230°, 74% saturation, 68% lightness. Copy the hex, RGB, or HSL value above, or paste the CSS custom property below into your stylesheet to reference this color directly.

CSS
:root {
  --colorarchive-indigo-silk-vivid: #7185EA;
  --colorarchive-indigo-silk-vivid-hsl: hsl(230, 74%, 68%);
  --colorarchive-indigo-silk-vivid-rgb: rgb(113, 133, 234);
}

AI Color Names

Let AI suggest alternative poetic names for this color in English and Chinese.

Design Context

SereneTrustworthyClean
Common in

Social Media · Cloud Storage · Baby Products

Pairs well with

Light gray for tech minimalism, peach for friendly warmth

Design tip

The default choice for tech and social platforms for good reason. Light blue backgrounds reduce anxiety and increase trust.

Cultural context ▶

Light blue represents peace, sky, and openness. It's the most universally liked color, making it safe for global brands.

Color Origins

Blue family

The most-loved color on the planet, and the most overused.

Heritage

Blue is one of the hardest colors for nature to make with pigment — and, historically, one of the most expensive to paint with. Ultramarine, ground from lapis lazuli mined in Afghanistan, could cost as much as gold in Renaissance Europe; Vermeer used it lavishly. Egyptian blue (the first synthetic pigment, ~3000 BCE) was lost for centuries and rediscovered in the 19th. Prussian blue (1704) quickly gave painters a cheap alternative to ultramarine; Yves Klein's IKB (1960) re-aristocratized blue.

Across cultures

In ancient Egypt blue was the color of the Nile and the heavens — sacred, protective. In China blue-and-white porcelain (qinghua) defined export ceramics for centuries. In Mediterranean traditions blue wards off the evil eye. In America, IBM's blue logo helped earn it the nickname 'Big Blue'; in Japan, indigo (ai) is the centuries-old workwear dye that became the ground tone of an entire textile tradition. Across the world blue is consistently rated the most-liked color — in one ten-country survey it led every other color by 8 to 18 points.

In the wild

Mark Zuckerberg has said Facebook is blue because he is red-green colorblind. Levi's blue is the natural color of indigo on cotton. Twitter Blue (#1DA1F2) defined social-media blue for years before the 2023 rebrand to X scrapped it. The blue checkmark, the blue link, the blue 'send' button — blue has become the default color of digital trust, to the point of being a UX cliché.

How it reads

Blue tends to recede — the eye focuses blue light slightly in front of the retina, which can make blue elements feel deep or distant. It reads as trustworthy, calm, corporate, and (at the cool end) cold. Light blues read airy and clinical; mid blues are the default for tech and finance; deep blues read as luxurious or naval. The omnipresence of blue in software is real: most enterprise UIs reach for it because it offends the fewest stakeholders, which is also the reason it can feel like the absence of a real choice.

This particular tone

A vivid mid-tone — distinctive enough to anchor an identity, saturated enough to demand a quiet supporting palette.

Lightness band: At mid-lightness the hue carries its full character. This is the band where many identity colors live: bright enough to be distinctive at small sizes, deep enough to sit cleanly on a white canvas.

Saturation band: At this saturation the color is doing work. It reads as a brand statement, a sport accessory, or a UI signal. It should be used in small, deliberate doses against quieter neighbors; large fields at this saturation will exhaust the eye.

Brands using a similar color

Within the public brand-guidelines reference catalog, these are the closest matches to #7185EA.

  • Redditsecondary
    Periwinkle · #7193FF
    →
  • Anthropicaccent
    Anthropic Blue · #6A9BCC
    →
  • Linearprimary
    Linear Indigo · #5E6AD2
    →

Cultures using a similar color

From the cultural-palette catalog, these regions feature a color close to #7185EA.

  • France (Paris)Seine Steel
    #7E8A93 · River reflectivity in winter
    →
  • China (Traditional)Jade Green (碧玉)
    #5F9EA0 · Hetian and Burmese jadeite
    →
  • MoroccoChefchaouen Blue
    #7BAFD4 · Painted medina walls (Rif mountains)
    →

Color guides

Go deeper on using blue and color in design.

Brand & MarketingTechnology Brand Color Design: Trust, Intelligence, and the Blue ProblemColor PsychologyBlue Color Psychology in Branding: Why Every Bank and Tech Giant Chooses BlueColor PsychologyColor Psychology in Marketing: How Color Drives Emotion, Trust, and Purchase Decisions

Tonal strip

All lightness levels at this hue and saturation. Click any to navigate.

Palette moves

Instead of stopping at one swatch, use nearby, opposite, and tonal neighbors to branch into a broader palette.

Lighter companion
Indigo Bloom Vivid
#95A4EF · hsl(230, 74%, 76%)
Darker companion
Indigo Tone Vivid
#4E67E4 · hsl(230, 74%, 60%)
Complementary counterpoint
Amber Silk Vivid
#EAD671 · hsl(50, 74%, 68%)
Analogous lead
Violet Silk Vivid
#8571EA · hsl(250, 74%, 68%)
Analogous echo
Steel Silk Vivid
#71B7EA · hsl(205, 74%, 68%)
Triadic +120°
Merlot Silk Vivid
#EA7185 · hsl(350, 74%, 68%)
Triadic +240°
Leaf Silk Vivid
#85EA71 · hsl(110, 74%, 68%)
Split-comp +150°
Ember Silk Vivid
#EA9971 · hsl(20, 74%, 68%)
Split-comp +210°
Olive Silk Vivid
#C2EA71 · hsl(80, 74%, 68%)
Export preview
Base: Indigo Silk Vivid #7185EA
Lighter companion: Indigo Bloom Vivid #95A4EF
Darker companion: Indigo Tone Vivid #4E67E4
Complementary counterpoint: Amber Silk Vivid #EAD671
Analogous lead: Violet Silk Vivid #8571EA
Analogous echo: Steel Silk Vivid #71B7EA
Triadic +120°: Merlot Silk Vivid #EA7185
Triadic +240°: Leaf Silk Vivid #85EA71
Split-comp +150°: Ember Silk Vivid #EA9971
Split-comp +210°: Olive Silk Vivid #C2EA71

Compare

See how Indigo Silk Vivid compares side by side with related colors.

vsIndigo Bloom VividvsIndigo Tone VividvsAmber Silk VividvsViolet Silk VividvsSteel Silk VividvsMerlot Silk Vivid

Nearest neighbors

The closest archive matches by hue, saturation, and lightness.

Search by hex
Nearby match
Indigo Silk Bright
#6980F2 · hsl(230, 84%, 68%)
Nearby match
Indigo Tone Vivid
#4E67E4 · hsl(230, 74%, 60%)
Nearby match
Indigo Bloom Vivid
#95A4EF · hsl(230, 74%, 76%)
Nearby match
Indigo Silk Pure
#627BF8 · hsl(230, 92%, 68%)
Nearby match
Indigo Silk Clear
#8190D9 · hsl(230, 54%, 68%)
Nearby match
Indigo Radiant Vivid
#3350E1 · hsl(230, 74%, 54%)

Accessible pairings

Archive colors that meet WCAG contrast standards when paired with this color. Use as text-on-background or background-on-text.

Contrast checker
AA4.5:1
Amber Ink Faint
#272620
AA4.6:1
Saffron Ink Faint
#272520
AA4.5:1
Canary Ink Faint
#272720
AA4.6:1
Apricot Ink Faint
#272520
AA4.5:1
Apricot Ink Muted
#2A261D
AA4.5:1
Citrine Ink Faint
#272720

Color Vision Simulation

How this color appears with different color vision deficiencies.

Full simulator
Deuteranopia
#7977D2
Protanopia
#7A7AD7
Tritanopia
#72C6C3
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Saturation ladder

Same hue and lightness, from gray to pure

Search
Indigo Silk Faint#A5A8B6 · hsl(230, 10%, 68%)Indigo Silk Muted#9FA4BC · hsl(230, 18%, 68%)Indigo Silk Dust#989FC3 · hsl(230, 26%, 68%)Indigo Silk Soft#929BC9 · hsl(230, 34%, 68%)Indigo Silk Clear#8190D9 · hsl(230, 54%, 68%)Indigo Silk Vivid#7185EA · hsl(230, 74%, 68%)Indigo Silk Bright#6980F2 · hsl(230, 84%, 68%)Indigo Silk Pure#627BF8 · hsl(230, 92%, 68%)
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