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Azure Radiant Vivid
Color detail

Azure Radiant Vivid

Blue · Hue 200
Metrics
S 74% · L 54%
Contrast (WCAG)
on white2.7:1Failon black7.8:1AA
Save to journalSign in to saveStart palette from thisRecent trail

About this color

Azure Radiant Vivid (#33A7E1) belongs to the blue family — hue 200°, 74% saturation, 54% lightness. Copy the hex, RGB, or HSL value above, or paste the CSS custom property below into your stylesheet to reference this color directly.

CSS
:root {
  --colorarchive-azure-radiant-vivid: #33A7E1;
  --colorarchive-azure-radiant-vivid-hsl: hsl(200, 74%, 54%);
  --colorarchive-azure-radiant-vivid-rgb: rgb(51, 167, 225);
}

AI Color Names

Let AI suggest alternative poetic names for this color in English and Chinese.

Design Context

ProfessionalReliableFocused
Common in

Banking · Insurance · Enterprise Software

Pairs well with

White for clean authority, light orange for warm contrast, dark navy for depth

Design tip

The backbone of business interfaces. Use for primary actions and navigation. Blue links are the web's universal convention.

Cultural context ▶

Blue is the world's most popular color. It represents trust, competence, and stability across virtually all cultures.

Color Origins

Blue family

The most-loved color on the planet, and the most overused.

Heritage

Blue is one of the hardest colors for nature to make with pigment — and, historically, one of the most expensive to paint with. Ultramarine, ground from lapis lazuli mined in Afghanistan, could cost as much as gold in Renaissance Europe; Vermeer used it lavishly. Egyptian blue (the first synthetic pigment, ~3000 BCE) was lost for centuries and rediscovered in the 19th. Prussian blue (1704) quickly gave painters a cheap alternative to ultramarine; Yves Klein's IKB (1960) re-aristocratized blue.

Across cultures

In ancient Egypt blue was the color of the Nile and the heavens — sacred, protective. In China blue-and-white porcelain (qinghua) defined export ceramics for centuries. In Mediterranean traditions blue wards off the evil eye. In America, IBM's blue logo helped earn it the nickname 'Big Blue'; in Japan, indigo (ai) is the centuries-old workwear dye that became the ground tone of an entire textile tradition. Across the world blue is consistently rated the most-liked color — in one ten-country survey it led every other color by 8 to 18 points.

In the wild

Mark Zuckerberg has said Facebook is blue because he is red-green colorblind. Levi's blue is the natural color of indigo on cotton. Twitter Blue (#1DA1F2) defined social-media blue for years before the 2023 rebrand to X scrapped it. The blue checkmark, the blue link, the blue 'send' button — blue has become the default color of digital trust, to the point of being a UX cliché.

How it reads

Blue tends to recede — the eye focuses blue light slightly in front of the retina, which can make blue elements feel deep or distant. It reads as trustworthy, calm, corporate, and (at the cool end) cold. Light blues read airy and clinical; mid blues are the default for tech and finance; deep blues read as luxurious or naval. The omnipresence of blue in software is real: most enterprise UIs reach for it because it offends the fewest stakeholders, which is also the reason it can feel like the absence of a real choice.

This particular tone

A vivid mid-tone — distinctive enough to anchor an identity, saturated enough to demand a quiet supporting palette.

Lightness band: At mid-lightness the hue carries its full character. This is the band where many identity colors live: bright enough to be distinctive at small sizes, deep enough to sit cleanly on a white canvas.

Saturation band: At this saturation the color is doing work. It reads as a brand statement, a sport accessory, or a UI signal. It should be used in small, deliberate doses against quieter neighbors; large fields at this saturation will exhaust the eye.

Brands using a similar color

Within the public brand-guidelines reference catalog, these are the closest matches to #33A7E1.

  • X (Twitter)secondary
    Twitter Blue (legacy) · #1D9BF0
    →
  • Figmaprimary
    Figma Blue · #1ABCFE
    →
  • Slackaccent
    Slack Blue · #36C5F0
    →

Cultures using a similar color

From the cultural-palette catalog, these regions feature a color close to #33A7E1.

  • Turkey (Istanbul)Bosphorus Turquoise
    #4DA8AC · Marmara strait water
    →
  • AustraliaReef Turquoise
    #3FBFB9 · Whitsunday lagoons
    →
  • China (Traditional)Jade Green (碧玉)
    #5F9EA0 · Hetian and Burmese jadeite
    →

Color guides

Go deeper on using blue and color in design.

HistoryIndigo: The Color That Built Trade Routes and Made Blue CheapBrand & MarketingTechnology Brand Color Design: Trust, Intelligence, and the Blue ProblemColor TheoryColor Theory Fundamentals: The Principles Every Designer Should Know

Tonal strip

All lightness levels at this hue and saturation. Click any to navigate.

Palette moves

Instead of stopping at one swatch, use nearby, opposite, and tonal neighbors to branch into a broader palette.

Lighter companion
Azure Tone Vivid
#4EB2E4 · hsl(200, 74%, 60%)
Darker companion
Azure Core Vivid
#2099D5 · hsl(200, 74%, 48%)
Complementary counterpoint
Ember Radiant Vivid
#E16D33 · hsl(20, 74%, 54%)
Analogous lead
Cobalt Radiant Vivid
#336DE1 · hsl(220, 74%, 54%)
Analogous echo
Cyan Radiant Vivid
#33E1D2 · hsl(175, 74%, 54%)
Triadic +120°
Rose Radiant Vivid
#E133A7 · hsl(320, 74%, 54%)
Triadic +240°
Olive Radiant Vivid
#A7E133 · hsl(80, 74%, 54%)
Split-comp +150°
Merlot Radiant Vivid
#E13350 · hsl(350, 74%, 54%)
Split-comp +210°
Amber Radiant Vivid
#E1C433 · hsl(50, 74%, 54%)
Export preview
Base: Azure Radiant Vivid #33A7E1
Lighter companion: Azure Tone Vivid #4EB2E4
Darker companion: Azure Core Vivid #2099D5
Complementary counterpoint: Ember Radiant Vivid #E16D33
Analogous lead: Cobalt Radiant Vivid #336DE1
Analogous echo: Cyan Radiant Vivid #33E1D2
Triadic +120°: Rose Radiant Vivid #E133A7
Triadic +240°: Olive Radiant Vivid #A7E133
Split-comp +150°: Merlot Radiant Vivid #E13350
Split-comp +210°: Amber Radiant Vivid #E1C433

Compare

See how Azure Radiant Vivid compares side by side with related colors.

vsAzure Tone VividvsAzure Core VividvsEmber Radiant VividvsCobalt Radiant VividvsCyan Radiant VividvsRose Radiant Vivid

Nearest neighbors

The closest archive matches by hue, saturation, and lightness.

Search by hex
Nearby match
Azure Core Vivid
#2099D5 · hsl(200, 74%, 48%)
Nearby match
Azure Tone Vivid
#4EB2E4 · hsl(200, 74%, 60%)
Nearby match
Azure Radiant Bright
#27ABEC · hsl(200, 84%, 54%)
Nearby match
Steel Radiant Vivid
#3398E1 · hsl(205, 74%, 54%)
Nearby match
Azure Radiant Pure
#1EAEF6 · hsl(200, 92%, 54%)
Nearby match
Azure Velvet Vivid
#1C86BA · hsl(200, 74%, 42%)

Accessible pairings

Archive colors that meet WCAG contrast standards when paired with this color. Use as text-on-background or background-on-text.

Contrast checker
AAA7:1
Amethyst Ink Pure
#080345
AAA7:1
Iris Ink Bright
#060642
AAA7:1
Iris Ink Pure
#030345
AA4.7:1
Ember Nocturne Faint
#38312E
AA4.7:1
Ember Nocturne Muted
#3C302A
AA4.7:1
Ember Nocturne Dust
#402F26

Color Vision Simulation

How this color appears with different color vision deficiencies.

Full simulator
Deuteranopia
#7168D2
Protanopia
#7878D5
Tritanopia
#40CBC8
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Saturation ladder

Same hue and lightness, from gray to pure

Search
Azure Radiant Faint#7E8E95 · hsl(200, 10%, 54%)Azure Radiant Muted#75919F · hsl(200, 18%, 54%)Azure Radiant Dust#6B94A8 · hsl(200, 26%, 54%)Azure Radiant Soft#6297B2 · hsl(200, 34%, 54%)Azure Radiant Clear#4A9FC9 · hsl(200, 54%, 54%)Azure Radiant Vivid#33A7E1 · hsl(200, 74%, 54%)Azure Radiant Bright#27ABEC · hsl(200, 84%, 54%)Azure Radiant Pure#1EAEF6 · hsl(200, 92%, 54%)
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