We're live on Product Hunt!Support us
ColorArchive

A curated color library with 5,446 algorithmically generated colors. Browse, search, save favorites, and export palette tokens — no account required.

CollectionsFamiliesBrandsRegionsJournalNotesGuidesFree ResourcesEmbed widgetConvertColorblindAboutSupportUpdatesiOS app
Ready for static export
Privacy·Terms·Refunds·Cookies·Commerce Disclosure
colorarchive.org · © 2026 ColorArchive
Skip to content
ColorArchive
ProLog in
ArchiveAll ColorsCollections
Azure Tone Vivid
Color detail

Azure Tone Vivid

Blue · Hue 200
Metrics
S 74% · L 60%
Contrast (WCAG)
on white2.4:1Failon black8.8:1AA
Save to journalSign in to saveStart palette from thisRecent trail

About this color

Azure Tone Vivid (#4EB2E4) belongs to the blue family — hue 200°, 74% saturation, 60% lightness. Copy the hex, RGB, or HSL value above, or paste the CSS custom property below into your stylesheet to reference this color directly.

CSS
:root {
  --colorarchive-azure-tone-vivid: #4EB2E4;
  --colorarchive-azure-tone-vivid-hsl: hsl(200, 74%, 60%);
  --colorarchive-azure-tone-vivid-rgb: rgb(78, 178, 228);
}

AI Color Names

Let AI suggest alternative poetic names for this color in English and Chinese.

Design Context

ProfessionalReliableFocused
Common in

Banking · Insurance · Enterprise Software

Pairs well with

White for clean authority, light orange for warm contrast, dark navy for depth

Design tip

The backbone of business interfaces. Use for primary actions and navigation. Blue links are the web's universal convention.

Cultural context ▶

Blue is the world's most popular color. It represents trust, competence, and stability across virtually all cultures.

Color Origins

Blue family

The most-loved color on the planet, and the most overused.

Heritage

Blue is one of the hardest colors for nature to make with pigment — and, historically, one of the most expensive to paint with. Ultramarine, ground from lapis lazuli mined in Afghanistan, could cost as much as gold in Renaissance Europe; Vermeer used it lavishly. Egyptian blue (the first synthetic pigment, ~3000 BCE) was lost for centuries and rediscovered in the 19th. Prussian blue (1704) quickly gave painters a cheap alternative to ultramarine; Yves Klein's IKB (1960) re-aristocratized blue.

Across cultures

In ancient Egypt blue was the color of the Nile and the heavens — sacred, protective. In China blue-and-white porcelain (qinghua) defined export ceramics for centuries. In Mediterranean traditions blue wards off the evil eye. In America, IBM's blue logo helped earn it the nickname 'Big Blue'; in Japan, indigo (ai) is the centuries-old workwear dye that became the ground tone of an entire textile tradition. Across the world blue is consistently rated the most-liked color — in one ten-country survey it led every other color by 8 to 18 points.

In the wild

Mark Zuckerberg has said Facebook is blue because he is red-green colorblind. Levi's blue is the natural color of indigo on cotton. Twitter Blue (#1DA1F2) defined social-media blue for years before the 2023 rebrand to X scrapped it. The blue checkmark, the blue link, the blue 'send' button — blue has become the default color of digital trust, to the point of being a UX cliché.

How it reads

Blue tends to recede — the eye focuses blue light slightly in front of the retina, which can make blue elements feel deep or distant. It reads as trustworthy, calm, corporate, and (at the cool end) cold. Light blues read airy and clinical; mid blues are the default for tech and finance; deep blues read as luxurious or naval. The omnipresence of blue in software is real: most enterprise UIs reach for it because it offends the fewest stakeholders, which is also the reason it can feel like the absence of a real choice.

This particular tone

A vivid mid-tone — distinctive enough to anchor an identity, saturated enough to demand a quiet supporting palette.

Lightness band: At mid-lightness the hue carries its full character. This is the band where many identity colors live: bright enough to be distinctive at small sizes, deep enough to sit cleanly on a white canvas.

Saturation band: At this saturation the color is doing work. It reads as a brand statement, a sport accessory, or a UI signal. It should be used in small, deliberate doses against quieter neighbors; large fields at this saturation will exhaust the eye.

Brands using a similar color

Within the public brand-guidelines reference catalog, these are the closest matches to #4EB2E4.

  • Slackaccent
    Slack Blue · #36C5F0
    →
  • Anthropicaccent
    Anthropic Blue · #6A9BCC
    →
  • Figmaprimary
    Figma Blue · #1ABCFE
    →

Cultures using a similar color

From the cultural-palette catalog, these regions feature a color close to #4EB2E4.

  • AustraliaReef Turquoise
    #3FBFB9 · Whitsunday lagoons
    →
  • Turkey (Istanbul)Bosphorus Turquoise
    #4DA8AC · Marmara strait water
    →
  • MoroccoChefchaouen Blue
    #7BAFD4 · Painted medina walls (Rif mountains)
    →

Color guides

Go deeper on using blue and color in design.

Brand & MarketingTechnology Brand Color Design: Trust, Intelligence, and the Blue ProblemColor PsychologyBlue Color Psychology in Branding: Why Every Bank and Tech Giant Chooses BlueUI DesignColor in Video Streaming Interfaces: Dark-First, Thumbnails, and Hierarchy

Tonal strip

All lightness levels at this hue and saturation. Click any to navigate.

Palette moves

Instead of stopping at one swatch, use nearby, opposite, and tonal neighbors to branch into a broader palette.

Lighter companion
Azure Silk Vivid
#71C2EA · hsl(200, 74%, 68%)
Darker companion
Azure Radiant Vivid
#33A7E1 · hsl(200, 74%, 54%)
Complementary counterpoint
Ember Tone Vivid
#E4804E · hsl(20, 74%, 60%)
Analogous lead
Cobalt Tone Vivid
#4E80E4 · hsl(220, 74%, 60%)
Analogous echo
Cyan Tone Vivid
#4EE4D8 · hsl(175, 74%, 60%)
Triadic +120°
Rose Tone Vivid
#E44EB2 · hsl(320, 74%, 60%)
Triadic +240°
Olive Tone Vivid
#B2E44E · hsl(80, 74%, 60%)
Split-comp +150°
Merlot Tone Vivid
#E44E67 · hsl(350, 74%, 60%)
Split-comp +210°
Amber Tone Vivid
#E4CB4E · hsl(50, 74%, 60%)
Export preview
Base: Azure Tone Vivid #4EB2E4
Lighter companion: Azure Silk Vivid #71C2EA
Darker companion: Azure Radiant Vivid #33A7E1
Complementary counterpoint: Ember Tone Vivid #E4804E
Analogous lead: Cobalt Tone Vivid #4E80E4
Analogous echo: Cyan Tone Vivid #4EE4D8
Triadic +120°: Rose Tone Vivid #E44EB2
Triadic +240°: Olive Tone Vivid #B2E44E
Split-comp +150°: Merlot Tone Vivid #E44E67
Split-comp +210°: Amber Tone Vivid #E4CB4E

Compare

See how Azure Tone Vivid compares side by side with related colors.

vsAzure Silk VividvsAzure Radiant VividvsEmber Tone VividvsCobalt Tone VividvsCyan Tone VividvsRose Tone Vivid

Nearest neighbors

The closest archive matches by hue, saturation, and lightness.

Search by hex
Nearby match
Azure Radiant Vivid
#33A7E1 · hsl(200, 74%, 54%)
Nearby match
Azure Tone Bright
#43B6EF · hsl(200, 84%, 60%)
Nearby match
Steel Tone Vivid
#4EA6E4 · hsl(205, 74%, 60%)
Nearby match
Azure Silk Vivid
#71C2EA · hsl(200, 74%, 68%)
Nearby match
Azure Tone Pure
#3BB8F7 · hsl(200, 92%, 60%)
Nearby match
Azure Core Vivid
#2099D5 · hsl(200, 74%, 48%)

Accessible pairings

Archive colors that meet WCAG contrast standards when paired with this color. Use as text-on-background or background-on-text.

Contrast checker
AAA7.1:1
Crimson Ink Clear
#371010
AAA7.1:1
Crimson Ink Vivid
#3E0909
AAA7:1
Crimson Ink Bright
#420606
AAA7:1
Crimson Ink Pure
#450303
AAA7.1:1
Merlot Ink Clear
#371017
AAA7:1
Merlot Ink Vivid
#3E0912

Color Vision Simulation

How this color appears with different color vision deficiencies.

Full simulator
Deuteranopia
#8078D7
Protanopia
#8586D9
Tritanopia
#57D0CE
Color of the Day

Like Azure Tone Vivid? Get one like it every morning.

One hand-picked color a day — with its hex, family, and the story behind it.

Get a color every morning

One email per day. Unsubscribe anytime.

Ready to build

Turn these colors into design tokens

Copy the CSS variables and the Tailwind class free, right here. ColorArchive Pro lifts the daily export limit — 10 a day signed in, 3 without an account.

Upgrade to ProFree downloadView collections

Saturation ladder

Same hue and lightness, from gray to pure

Search
Azure Tone Faint#8F9CA3 · hsl(200, 10%, 60%)Azure Tone Muted#879FAB · hsl(200, 18%, 60%)Azure Tone Dust#7EA2B4 · hsl(200, 26%, 60%)Azure Tone Soft#76A5BC · hsl(200, 34%, 60%)Azure Tone Clear#62ABD0 · hsl(200, 54%, 60%)Azure Tone Vivid#4EB2E4 · hsl(200, 74%, 60%)Azure Tone Bright#43B6EF · hsl(200, 84%, 60%)Azure Tone Pure#3BB8F7 · hsl(200, 92%, 60%)
More from Blue →