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Ember Shadow Vivid
Color detail

Ember Shadow Vivid

Orange · Hue 20
Metrics
S 74% · L 28%
Contrast (WCAG)
on white8.8:1AAon black2.4:1Fail
Save to journalSign in to saveStart palette from thisRecent trail

About this color

Ember Shadow Vivid (#7C3613) belongs to the orange family — hue 20°, 74% saturation, 28% lightness. Copy the hex, RGB, or HSL value above, or paste the CSS custom property below into your stylesheet to reference this color directly.

CSS
:root {
  --colorarchive-ember-shadow-vivid: #7C3613;
  --colorarchive-ember-shadow-vivid-hsl: hsl(20, 74%, 28%);
  --colorarchive-ember-shadow-vivid-rgb: rgb(124, 54, 19);
}

AI Color Names

Let AI suggest alternative poetic names for this color in English and Chinese.

Design Context

EarthyArtisanalGrounded
Common in

Coffee & Bakery · Craft & Handmade · Outdoor Gear

Pairs well with

Olive green, warm cream, or slate gray for organic, natural palettes

Design tip

Great for artisanal brands and rustic interfaces. Combines well with textured backgrounds and serif typography.

Cultural context ▶

Burnt orange and terra cotta evoke earthiness, autumn, and craftsmanship. Popular in Southwestern and Mediterranean design.

Color Origins

Orange family

Citrus, fire, and a color named after a fruit.

Heritage

Orange is unusual: in English the color was named after the fruit, not the other way around — the fruit's name arrived in the 14th century, but until the 16th century this hue was simply 'yellow-red'. Earlier pigments included realgar (toxic), saffron (priceless), and orpiment. Cadmium orange, introduced in the 19th century, gave painters from the Impressionists onward a stable, brilliant orange — though cadmium is itself toxic.

Across cultures

In Hindu and Buddhist tradition saffron orange marks renunciation — the robe of Hindu sannyasis and of Theravada monks. The Dutch House of Orange-Nassau gave the Netherlands a national identity color, still worn at football matches and on King's Day. In Ireland, orange is the Protestant counterpart to green's Catholic association — the country's flag literally encodes the divide. Halloween's orange-and-black is a 20th-century American invention that has since gone global.

In the wild

Hermès orange is a brand asset traceable to a 1942 wartime cardboard shortage. Penguin Books color-coded its early paperbacks by genre — orange meant general fiction. Nickelodeon, Fanta, and easyJet all use orange, which reads playful and consumer-friendly while staying outside the more crowded red and yellow lanes. NASA's shuttle-era launch-and-entry suits were International Orange so rescue crews could spot astronauts after a bailout over the ocean.

How it reads

Orange is warm without the urgency of red. It signals appetite (used heavily in fast food), creativity, and approachability. At low saturation it becomes terracotta, rust, or apricot — earthy palettes for hospitality and craft. At high saturation it reads as a sport, energy drink, or warning hazard. Orange and teal is a familiar modern film-grade pairing; the contrast between warm skin tones and cool shadows is engineered for it.

This particular tone

A jewel tone — saturated and dark at once. This is the register of velvet, deep enamel, and old-world luxury.

Lightness band: At this depth the hue starts behaving like a neutral — it can substitute for black in many contexts while still carrying a faint chromatic temperature. It pairs especially well with off-whites and warm metallics.

Saturation band: At this saturation the color is doing work. It reads as a brand statement, a sport accessory, or a UI signal. It should be used in small, deliberate doses against quieter neighbors; large fields at this saturation will exhaust the eye.

Brands using a similar color

Within the public brand-guidelines reference catalog, these are the closest matches to #7C3613.

  • Aesopprimary
    Aesop Amber · #5C2E1F
    →
  • Coca-Colaneutral
    Pantone 484 (depth) · #9C2A2C
    →
  • Airbnbneutral
    Hof Gray · #484848
    →

Cultures using a similar color

From the cultural-palette catalog, these regions feature a color close to #7C3613.

  • Italy (Tuscany)Chianti Wine
    #722F37 · Sangiovese grape
    →
  • IrelandPeat Brown
    #604024 · Cut turf bog, Mayo + Connemara
    →
  • VietnamPho Broth Brown
    #5C3A21 · Anise-and-cinnamon star, slow simmer
    →

Color guides

Go deeper on using orange and color in design.

Color History1970s Earth Tone Colors: Harvest Gold, Avocado Green & Burnt Orange PalettesColor TheoryWarm Color Palette Guide: Reds, Oranges, Yellows, and Their NeutralsBrand & MarketingFashion Color Palette: Building Brand Color Systems for Apparel, Beauty, and Style Brands

Tonal strip

All lightness levels at this hue and saturation. Click any to navigate.

Palette moves

Instead of stopping at one swatch, use nearby, opposite, and tonal neighbors to branch into a broader palette.

Lighter companion
Ember Dusk Vivid
#974117 · hsl(20, 74%, 34%)
Darker companion
Ember Nocturne Vivid
#59260D · hsl(20, 74%, 20%)
Complementary counterpoint
Azure Shadow Vivid
#13597C · hsl(200, 74%, 28%)
Analogous lead
Saffron Shadow Vivid
#7C6213 · hsl(45, 74%, 28%)
Analogous echo
Crimson Shadow Vivid
#7C1313 · hsl(0, 74%, 28%)
Triadic +120°
Seafoam Shadow Vivid
#137C36 · hsl(140, 74%, 28%)
Triadic +240°
Orchid Shadow Vivid
#36137C · hsl(260, 74%, 28%)
Split-comp +150°
Lagoon Shadow Vivid
#137C6B · hsl(170, 74%, 28%)
Split-comp +210°
Indigo Shadow Vivid
#13247C · hsl(230, 74%, 28%)
Export preview
Base: Ember Shadow Vivid #7C3613
Lighter companion: Ember Dusk Vivid #974117
Darker companion: Ember Nocturne Vivid #59260D
Complementary counterpoint: Azure Shadow Vivid #13597C
Analogous lead: Saffron Shadow Vivid #7C6213
Analogous echo: Crimson Shadow Vivid #7C1313
Triadic +120°: Seafoam Shadow Vivid #137C36
Triadic +240°: Orchid Shadow Vivid #36137C
Split-comp +150°: Lagoon Shadow Vivid #137C6B
Split-comp +210°: Indigo Shadow Vivid #13247C

Compare

See how Ember Shadow Vivid compares side by side with related colors.

vsEmber Dusk VividvsEmber Nocturne VividvsAzure Shadow VividvsSaffron Shadow VividvsCrimson Shadow VividvsSeafoam Shadow Vivid

Nearest neighbors

The closest archive matches by hue, saturation, and lightness.

Search by hex
Nearby match
Ember Dusk Vivid
#974117 · hsl(20, 74%, 34%)
Nearby match
Ember Shadow Bright
#83330B · hsl(20, 84%, 28%)
Nearby match
Vermillion Shadow Vivid
#7C2D13 · hsl(15, 74%, 28%)
Nearby match
Tangerine Shadow Vivid
#7C3F13 · hsl(25, 74%, 28%)
Nearby match
Ember Nocturne Vivid
#59260D · hsl(20, 74%, 20%)
Nearby match
Ember Shadow Pure
#893206 · hsl(20, 92%, 28%)

Accessible pairings

Archive colors that meet WCAG contrast standards when paired with this color. Use as text-on-background or background-on-text.

Contrast checker
AAA8.4:1
Azure Veil Faint
#F9FAFA
AAA8.4:1
Azure Veil Muted
#F9FAFB
AAA8.4:1
Azure Veil Dust
#F9FAFB
AAA8.4:1
Azure Veil Soft
#F8FAFC
AAA8.4:1
Azure Veil Clear
#F7FBFD
AAA8.4:1
Azure Veil Vivid
#F6FBFE

Color Vision Simulation

How this color appears with different color vision deficiencies.

Full simulator
Deuteranopia
#686D22
Protanopia
#65651F
Tritanopia
#7A2628
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Saturation ladder

Same hue and lightness, from gray to pure

Search
Ember Shadow Faint#4F4540 · hsl(20, 10%, 28%)Ember Shadow Muted#54433B · hsl(20, 18%, 28%)Ember Shadow Dust#5A4135 · hsl(20, 26%, 28%)Ember Shadow Soft#603F2F · hsl(20, 34%, 28%)Ember Shadow Clear#6E3B21 · hsl(20, 54%, 28%)Ember Shadow Vivid#7C3613 · hsl(20, 74%, 28%)Ember Shadow Bright#83330B · hsl(20, 84%, 28%)Ember Shadow Pure#893206 · hsl(20, 92%, 28%)
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